Well, in a word, no. Digital ads give the NHL (read: your team) the ability to tailor the ads to a specific audience. The ads you see on a Canucks regional game (home or away) are tailored to a BC audience - Park Hotel, the Province, Fasken. The visiting broadcast has ads tailored to their own market. The technology is infinitely flexible - and that means a lot more revenue for the league and teams. Certainly much more than what half the live arena audience would bring in.