Canucks Community: Official: New Canucks Jerseys Thread - Canucks Community
Official: New Canucks Jerseys Thread August 29th, 12:30pm
#2763
Posted 23 August 2007 - 11:52 PM
Cheap Chinaman, on Aug 23 2007, 11:45 PM, said:
Can somebody tell me what page Fin's Friends leak is on again?
You mean the one with the kids
#2764
Posted 23 August 2007 - 11:52 PM
Cheap Chinaman, on Aug 23 2007, 11:45 PM, said:
Can somebody tell me what page Fin's Friends leak is on again?
140
#2767
Posted 24 August 2007 - 12:18 AM
This post has been edited by one team one goal: 24 August 2007 - 12:20 AM
#2769
Posted 24 August 2007 - 12:29 AM
Haunted, on Aug 24 2007, 12:01 AM, said:

This could be a cartoon version of the real jersey
People posted the NHL 08 EA sports pic of the potential new Canucks jersey and it showed that the socks had like 4 lines in between. the sleeves on this fin jersey have like 4 lines too...
edit- when i refer to lines i mean stripes lol
This post has been edited by Vancouver_Canucks: 24 August 2007 - 12:29 AM
#2772
Posted 24 August 2007 - 01:37 AM
sir_stanley, on Aug 23 2007, 11:30 PM, said:
Anyways what he's said is what most of us have come to realize that the Fin's Friend pic from a while ago is a very close resemblance to what he saw.
What he told me tonight is very interesting though. He was saying that the Canucks had a few variation of new and old logos to choose from when coming up with the new jerseys. Zimmerman, coming from Nike, is very big on study groups (as they are at Nike) and incorporating public opinion into big decisions.
They held several study groups throughout North America showing each different versions of Canucks logos, old and new as well as other widely recognized sports teams logos, like the Yankees, Red Wings, Packers...etc.
These groups were then asked what logos they remembered the easiest.
Of all the Canucks logos the Orca "C" was chosen as the most recognizable and most liked by the groups.
This is why they chose this logo to update and use as the main logo on the new jerseys.
Now before you guys jump down my throat about if there were study groups someone would have leaked the info just think, these were blind studies and the end results are not known to these people. They are also not all hockey fans but these groups consisted of a random sampling of the North American public. They are debriefed but not told specific details.
Lets face it Canucks fans will buy the jersey anyways so they find out what will sell best outside of the die-hard fans - which is in fact the majority of the population!
So when you guys see the final product just know that these designs and logos were chosen not by the Canucks brass but the average public.
This also explains where that million dollars went. The marketing agencies who do this research for the Canucks are not cheap, if you want it done properly!!
Again this is second hand info but to me it's very reliable and explains quite a bit IMO.
Also if any of you participated in a sports logo recognition study you may have inadvertently decided what logo the Canucks are keeping!
Something to chew on.
It does make sense in that the Canucks want to also market their merchandise to American and non-hockey fans too.
That said, it is possible that the majority of the 1M would be spent on this sort of stuff.
Side note: if your source was the head of maintenance, and Cancuks mgmt saw this, won't they fire him for "leaking out" any jersey info?
#2775
Posted 24 August 2007 - 01:44 AM
the whale is staying and the only changes to the jersey will be the color and the cutting.
#2776
#2777
Posted 24 August 2007 - 02:18 AM
#2778
Posted 24 August 2007 - 02:21 AM
westsideconnect, on Aug 24 2007, 02:18 AM, said:
Still same logo but different color. Blue whale and silver C and Vancouver/Canucks written above logo depending on home or away. Go to page 136, half way down. Possible new jersey pics.
This post has been edited by one team one goal: 24 August 2007 - 02:26 AM
#2779
Posted 24 August 2007 - 02:42 AM
one team one goal, on Aug 24 2007, 02:21 AM, said:
#2780
Posted 24 August 2007 - 02:48 AM
CanucksRealist, on Aug 24 2007, 02:42 AM, said:
Most people think the arched name sucks, but it could be smaller like they have on some NFL/CFL jerseys. We can only hope and pray it doesn't look like crap. There is a site that has all the new jerseys on it. Have you seen it ? JERSEYS
This post has been edited by one team one goal: 24 August 2007 - 02:59 AM







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