[blue.dragon258]

one team one goal, on Aug 24 2007, 12:26 AM, said:

I think I've seen this hat somewhere in Vancouver before...

[blue.dragon258]

sir_stanley, on Aug 23 2007, 11:30 PM, said:

I heard some interesting info tonight from the guy who told about seeing Willie Mitchell in the new away jersey. I have known this guy for years and used to work with him, he now works in GM Place as the head on maintenance so he has some good connections being in the building every day.

Anyways what he's said is what most of us have come to realize that the Fin's Friend pic from a while ago is a very close resemblance to what he saw.

What he told me tonight is very interesting though. He was saying that the Canucks had a few variation of new and old logos to choose from when coming up with the new jerseys. Zimmerman, coming from Nike, is very big on study groups (as they are at Nike) and incorporating public opinion into big decisions.

They held several study groups throughout North America showing each different versions of Canucks logos, old and new as well as other widely recognized sports teams logos, like the Yankees, Red Wings, Packers...etc.
These groups were then asked what logos they remembered the easiest.
Of all the Canucks logos the Orca "C" was chosen as the most recognizable and most liked by the groups.

This is why they chose this logo to update and use as the main logo on the new jerseys.

Now before you guys jump down my throat about if there were study groups someone would have leaked the info just think, these were blind studies and the end results are not known to these people. They are also not all hockey fans but these groups consisted of a random sampling of the North American public. They are debriefed but not told specific details.
Lets face it Canucks fans will buy the jersey anyways so they find out what will sell best outside of the die-hard fans - which is in fact the majority of the population!

So when you guys see the final product just know that these designs and logos were chosen not by the Canucks brass but the average public.

This also explains where that million dollars went. The marketing agencies who do this research for the Canucks are not cheap, if you want it done properly!!

Again this is second hand info but to me it's very reliable and explains quite a bit IMO.

Also if any of you participated in a sports logo recognition study you may have inadvertently decided what logo the Canucks are keeping!
Something to chew on.

It does make sense in that the Canucks want to also market their merchandise to American and non-hockey fans too.
That said, it is possible that the majority of the 1M would be spent on this sort of stuff.

Side note: if your source was the head of maintenance, and Cancuks mgmt saw this, won't they fire him for "leaking out" any jersey info?

[one team one goal]

blue.dragon258, on Aug 24 2007, 01:34 AM, said:

I think I've seen this hat somewhere in Vancouver before...

Yes. I saw it in Victoria. They said it was new.

[FlavourOfTheWeak]

Latest "leak" in all it's supermegafullextreme146kbmaximumHDultraresolution...glory?

This post has been edited by legallyillegal: 24 August 2007 - 01:43 AM

[Chocalate Milk]

how about just put it this way

the whale is staying and the only changes to the jersey will be the color and the cutting.

[one team one goal]

caramel macchiato, on Aug 24 2007, 01:44 AM, said:

how about just put it this way

the whale is staying and the only changes to the jersey will be the color and the cutting.

And a more modernized stick and rink. Sounds crazy but it has been slightly tweaked.

[westsideconnect]

OK, maybe I'm missing something here, but I don't get what people are talking about when they say the "new logo" and it's just the same logo they had last year. I mean obviously the colours look different, but it's still the same logo right, or has something else changed on it that I'm missing?

[one team one goal]

westsideconnect, on Aug 24 2007, 02:18 AM, said:

OK, maybe I'm missing something here, but I don't get what people are talking about when they say the "new logo" and it's just the same logo they had last year. I mean obviously the colours look different, but it's still the same logo right, or has something else changed on it that I'm missing?

Still same logo but different color. Blue whale and silver C and Vancouver/Canucks written above logo depending on home or away. Go to page 136, half way down. Possible new jersey pics.

This post has been edited by one team one goal: 24 August 2007 - 02:26 AM

[CanucksRealist]

one team one goal, on Aug 24 2007, 02:21 AM, said:

Still same logo but different color. Blue whale and silver C and Vancouver/Canucks written above logo depending on home or away. Go to page 136, half way down. Possible new jersey pics.

The logo looks f*cking sweet, but am I the only one who thinks having the arced VANCOUVER (or)CANUCKS above the logo is a stupid idea and looks childish.

[one team one goal]

CanucksRealist, on Aug 24 2007, 02:42 AM, said:

The logo looks f*cking sweet, but am I the only one who thinks having the arced VANCOUVER (or)CANUCKS above the logo is a stupid idea and looks childish.

Most people think the arched name sucks, but it could be smaller like they have on some NFL/CFL jerseys. We can only hope and pray it doesn't look like crap. There is a site that has all the new jerseys on it. Have you seen it ? JERSEYS

This post has been edited by one team one goal: 24 August 2007 - 02:59 AM

[topcorner]

98% positive that THIS is the new logo.

[Nightfall]

1001% positive that THIS is the new logo.

This post has been edited by Nightfall: 24 August 2007 - 05:52 AM

[ramirez_inc]

topcorner, on Aug 24 2007, 07:57 AM, said:

98% positive that THIS is the new logo.

I dont think it will have 2 diffrent blues on it.

[m2kmike]

5 more sleeps till this......



and this



a lot of people hate them now, but i bet if/when we win a cup in these uni's, everyone's gonna luv them

[sir_stanley]

blue.dragon258, on Aug 24 2007, 12:37 AM, said:

It does make sense in that the Canucks want to also market their merchandise to American and non-hockey fans too.
That said, it is possible that the majority of the 1M would be spent on this sort of stuff.

Side note: if your source was the head of maintenance, and Cancuks mgmt saw this, won't they fire him for "leaking out" any jersey info?

I have no idea how much of the $1M would be spent directly on the market research but it would likely be split somewhat between that and the designers who came up with the final jersey and the trademarking, there's probably more expenses as well!

My friend never signed anything and has only told me details, never shown me anything. So he never took a cell phone pic or anything to violate any terms of his employment.
And why would they get upset over what he told me about their research strategies, all that proves is they did their due diligence!

Besides all he would have to say is it's some idiot making s*** up on the internet ....

[canuck8mitchell]

m2kmike, on Aug 24 2007, 07:04 AM, said:

5 more sleeps till this......



and this



a lot of people hate them now, but i bet if/when we win a cup in these uni's, everyone's gonna luv them

these jerseys are not my favourite but there a hell of a lot better than the one with fin

[Two Tense]

those ain't the jerseys.
the letterings too big.

[So-Cal Nuck]

5 more days Kids!

Can't wait!!!!

[DaveyG]

was bored last night.

This post has been edited by DaveyG: 24 August 2007 - 10:20 AM

[blue.dragon258]

topcorner, on Aug 24 2007, 04:57 AM, said:

98% positive that THIS is the new logo.

How are you 98% sure that that is the new logo?