new sponsors every year...if this is league wide...great for the NHL. That must have been one hell of a sponsorship deal. If you drink beer, you will end up buying budweiser soon enough...you will then probably get to enjoy the taste and associate it with the Canucks. You will then go buy a budweiser to watch a game at home to simulate the game experience of Rogers Arena.
yup...basic consumer behaviour and product association. same with pepsi.
I am certainly a 1%er in terms of most beer drank and I still haven't had even one Budweiser. If I want a beer I will walk eight sections over to grab a Kokanee.
If I am in a hurry or they run out of Kokanee I Keith's is OK in a pinch.
I can't beleive that with eight pages nobody complained that they not only made the beer crappier but also smaller and more expensive (16 ounces at 8$ = 0.50 an ounce, 12 ounces at 7.50 = 0.625 and ounce, i.e. a massive 25% increase).
They did acheive their goal though, it often results in me not having any beer at all. More money for me though I can't help but notice the radical run on the fans through vicious prices and playing only the corporate card means that if I decide I don't even want to go to the game it's not like there's a huge clamour for tickets even any more!
But despite all this what I don't get is why it's 99% bud everywhere. It's freaking labatt why not have some Labatt blue? Why not a few more locations that sell Kokanee (heck, make a bud zone downstairs for premium, and then make the current Bud zone upstairs the Kokanee zone (where it could be the beer up here), market both products, and provide some variety somewhere other than 308? Heck, just having a variety stand every 8 sections or so would allow them to have a variety of Labatts products, market their whole line, and still have an overwhelming bud vibe to the building if that's what they are keen to do.
But rest assured, even in my keenest moment for a beer, I ain't drinking a budweiser. If a bud girl comes down, sits and my lap, and offers me one, I will tell her to leave and take that pisswater with her.