Jump to content

Welcome to canucks.com Vancouver Canucks homepage

Photo

For S. Korean men, makeup a foundation for success


  • Please log in to reply
25 replies to this topic

#1 key2thecup

key2thecup

    Canucks Second-Line

  • Members
  • PipPipPipPipPipPipPipPipPipPipPip
  • 4,970 posts
  • Joined: 28-November 07

Posted 17 September 2012 - 10:38 AM

For S. Korean men, makeup a foundation for success

SEOUL, South Korea - Cho Won-hyuk stands in front of his bedroom mirror and spreads dollops of yellow-brown makeup over his forehead, nose, chin and cheeks until his skin is flawless. Then he goes to work with a black pencil, highlighting his eyebrows until they're thicker, bolder.


"Having a clean, neat face makes you look sophisticated and creates an image that you can handle yourself well," the 24-year-old college student said. "Your appearance matters, so when I wear makeup on special occasions, it makes me more confident."

Cho's meticulous efforts to paint the perfect face are not unusual in South Korea. This socially conservative, male-dominated country, with a mandatory two-year military conscription for men, has become the male makeup capital of the world.

South Korean men spent $495.5 million on skincare last year, accounting for nearly 21 percent of global sales, according to global market research firm Euromonitor International. That makes it the largest market for men's skincare in the world, even though there are only about 19 million men in South Korea. Amorepacific, South Korea's biggest cosmetics company, estimates the total sales of men's cosmetics in South Korea this year will be more than $885 million.

The metamorphosis of South Korean men from macho to makeup over the last decade or so can be partly explained by fierce competition for jobs, advancement and romance in a society where, as a popular catchphrase puts it, "appearance is power." Women also have a growing expectation that men will take the time and effort to pamper their skin.

Evidence of this new direction in South Korean masculinity is easy to find. In a crowded Seoul cafe, a young woman takes some lipstick out of her purse and casually applies it to her male companion's lips as they talk. At an upscale apartment building, a male security guard watches the lobby from behind a layer of makeup. Korean Air holds once-a-year makeup classes for male flight attendants.

"I can understand why girls don't like to go outside without makeup -- it makes a big difference," said Cho Gil-nam, a tall, stocky 27-year-old insurance fraud investigator in Seoul who starts important days by dabbing on makeup after finishing his multistep morning cleansing and moisturizing routine. He carries a multicolored cosmetics pouch so he can touch up in public bathrooms throughout the day.

While U.S. cosmetics companies report growing sales in male cosmetics, American men are often wary of makeup. "Men Wearing Makeup a Disturbing Trend" was how American columnist Jim Shea titled a recent post.

In South Korea, however, effeminate male beauty is "a marker of social success," according to Roald Maliangkay, head of Korean studies at Australian National University.

Amorepacific Corp. offers 17 men's brands, with dozens of products to choose from, and operates two Manstudio stores in Seoul that are devoted to men's skincare and makeup.

South Korean men are barraged daily with messages in popular media suggesting that flawless skin is a crucial part of any plan to get ahead at work and romance.

"In this society, people's first impressions are very important. A man's skin is a big part of that impression, so I take care of my skin," said Kim Deuk-ryong, a 20-year-old student.

It wasn't always this way. The ideal South Korean man used to be rough and tough.

Things began to change in the late 1990s, when the South Korean government relaxed a ban on Japanese cultural goods, exposing South Koreans to different ideas on male beauty, including popular comics featuring pretty, effeminate men.

James Turnbull, a writer and lecturer on Korean feminism, sexuality and popular culture, said the economic crisis that hit South Korea in 1997 and 1998 also played a role in shifting thinking. Struggling companies often fired their female employees first, angering women who had already seen their push for equal rights take a backseat to protest movements against Japanese colonizers and the autocratic governments that followed.

"The times were ripe for a sea-change in the popular images of men in the media," Turnbull said. Women, as a result, began questioning the kinds of men society told them they should find attractive.

In 2002, large numbers were attracted to a hero of South Korea's World Cup soccer team, Ahn Jung-hwan, who became a leading member of the so-called "flower men" -- a group of exceptionally good-looking, smooth-skinned, fashionable sports stars and celebrities who found great success selling male cosmetics. Men everywhere began striving to look like them, with the encouragement of the women around them, and a trend was born.

A decade later, ads featuring handsome, heavily made-up male celebrities are an unavoidable part of the urban scenery.

Kim Jong-hoon, a 27-year-old tech industry worker in Paju, said the endless media exposure to famous men with perfect skin helped steer his progression from soap and water to an elaborate regime that includes as many as eight steps, from cleanser to eye cream and lotion to a small amount of makeup powder.

"My skin wasn't bad, but the media constantly sends the message that skin is one of the most important things, so I wanted to take care of it," Kim said.

Once an oddity, men using makeup is now commonplace.

It's also a good source of conversation, said Kim Ae-kyung, 35, a female office worker.

"I feel like I have more to talk about with guys who use makeup -- we have more in common," Kim said.
Read more: http://www.myfoxdc.c...s#ixzz26kY3Wail



Edited by key2thecup, 17 September 2012 - 10:40 AM.

  • 0

Dr. Ron Paul 2016!

Dr. Rand Paul 2016!


#2 Armada

Armada

    Canucks Franchise Player

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 14,006 posts
  • Joined: 03-February 08

Posted 17 September 2012 - 10:49 AM

*
POPULAR

Oppa Gangnam Style.
  • 6
Posted Image
______________Eat, Sleep,Posted ImageRave, Repeat

#3 TOMapleLaughs

TOMapleLaughs

    Canucks Hall-of-Famer

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 32,202 posts
  • Joined: 19-September 05

Posted 17 September 2012 - 10:51 AM

We're in Vancouver. Don't have to venture that far to find a man wearing makeup.
  • 0
Posted Image

#4 SukhKular

SukhKular

    Canucks Rookie

  • Members
  • PipPipPipPipPipPipPipPip
  • 1,526 posts
  • Joined: 15-November 03

Posted 17 September 2012 - 10:51 AM

You've never been?
  • 0
I'm saying Aladeen a lot because http://forum.canucks...dpost__10922428

I bet when Schneider turns 38, he will have broken all of Luongo's records.


Posted Image

General Manager of Buffalo Sabres; CDC Omega League; CM Connected; NHL 13; [[[[PS3]]]]

#5 Argon

Argon

    Canucks Rookie

  • Members
  • PipPipPipPipPipPipPipPip
  • 1,744 posts
  • Joined: 29-May 11

Posted 17 September 2012 - 11:48 AM

Oppa Gangnam Style.

yea, I seem to remember hearing about how that's the general idea of what the song is about.
  • 0
Posted Image


Yo Yo you cant see me anyway what i dont need to writing skills to act cool i got froobacks and steel chains to act cool i lead the new school. Iam untochable this wont be a fight ill walk away with your mic and make you suck your own tailpipe


#6 SkeeterHansen

SkeeterHansen

    Canucks Third-Line

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 3,140 posts
  • Joined: 24-May 11

Posted 17 September 2012 - 01:32 PM

Cultural differences.
  • 0

/=S=/


#7 :D

:D

    Canucks Hall-of-Famer

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 20,869 posts
  • Joined: 14-August 03

Posted 17 September 2012 - 01:34 PM

Not a big deal. Outside of clown makeup on a special occasion, I've never applied makeup but I can understand a man doing it, especially is a superficially progressive country like South Korea. It's just further down the same road as shaving, cologne, etc.
  • 0

#8 Jägermeister

Jägermeister

    Canucks First-Line

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPip
  • 5,775 posts
  • Joined: 24-May 12

Posted 17 September 2012 - 01:43 PM

I never leave the house until I put my face on!
  • 0
Posted Image

#9 Common sense

Common sense

    Canucks Hall-of-Famer

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 21,721 posts
  • Joined: 08-January 06

Posted 17 September 2012 - 02:33 PM

That is an awesome article header.
  • 0

#10 J.R.

J.R.

    Rainbow Butt Monkey

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 15,796 posts
  • Joined: 04-July 08

Posted 17 September 2012 - 02:56 PM

Makeup... what a pain in the arse that'd be...
  • 0
"Science is like an inoculation against charlatans who would have you believe whatever it is they tell you."
- Neil deGrasse Tyson

Posted ImagePosted Image

#11 Dittohead

Dittohead

    Canucks First-Line

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPip
  • 5,190 posts
  • Joined: 13-August 04

Posted 17 September 2012 - 03:12 PM

shaving is enough of a pain. but I do trim my eye brows and nose hairs and use skin cream and sunscreen..guys right about this

"Having a clean, neat face makes you look sophisticated and creates an image that you can handle yourself well," the 24-year-old college student said. "Your appearance matters


  • 0

#12 JoeyJoeJoeJr. Shabadoo

JoeyJoeJoeJr. Shabadoo

    Canucks Regular

  • Members
  • PipPipPipPipPipPipPipPipPip
  • 2,600 posts
  • Joined: 02-September 09

Posted 17 September 2012 - 03:34 PM

I never leave the house until I put my face on!


You need a makeup gun.
  • 0
Posted Image

#13 Troygamblefan

Troygamblefan

    Comets Prospect

  • Members
  • PipPipPipPip
  • 199 posts
  • Joined: 27-February 08

Posted 17 September 2012 - 03:38 PM

Heyyyyyyyyyyyyyyyyyyy Sexxxxxxxxxxxxxxxxy Lady!
  • 0

#14 :D

:D

    Canucks Hall-of-Famer

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 20,869 posts
  • Joined: 14-August 03

Posted 17 September 2012 - 03:42 PM

This stuff isn't limited to South Korea...


  • 1

#15 :D

:D

    Canucks Hall-of-Famer

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 20,869 posts
  • Joined: 14-August 03

Posted 17 September 2012 - 03:43 PM

Kind of discouraged that so many of you identify the Republic through a silly music video released a month or two ago...
  • 0

#16 J.R.

J.R.

    Rainbow Butt Monkey

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 15,796 posts
  • Joined: 04-July 08

Posted 17 September 2012 - 04:13 PM

There's nothing wrong with grooming/taking care of your skin. Makeup is excessive though IMO.

Hell I don't like it when women wear too much makeup (my wife barely wears any at all unless we "get dressed up" for a special occasion etc). Less is more IMO.

Edited by J.R., 17 September 2012 - 04:14 PM.

  • 0
"Science is like an inoculation against charlatans who would have you believe whatever it is they tell you."
- Neil deGrasse Tyson

Posted ImagePosted Image

#17 Jai604

Jai604

    Canucks First-Line

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPip
  • 6,039 posts
  • Joined: 14-October 10

Posted 17 September 2012 - 09:00 PM

I've had a couple of room-mates who were Korean and one from Japan, and they didn't wear makeup, but the sheer number of other products they had were quite substantial.
  • 0

RIP LB RR PD


#18 Imuzi

Imuzi

    Canucks Prospect

  • Members
  • PipPipPipPipPipPipPip
  • 1,145 posts
  • Joined: 11-February 08

Posted 17 September 2012 - 09:34 PM

You need a makeup gun.


  • 0

NaturalHotAfricanporcupine.gif


#19 SukhKular

SukhKular

    Canucks Rookie

  • Members
  • PipPipPipPipPipPipPipPip
  • 1,526 posts
  • Joined: 15-November 03

Posted 18 September 2012 - 09:50 AM

shaving is enough of a pain.


I hear that.

You need a makeup gun.


Make sure it's not set to whore!
  • 0
I'm saying Aladeen a lot because http://forum.canucks...dpost__10922428

I bet when Schneider turns 38, he will have broken all of Luongo's records.


Posted Image

General Manager of Buffalo Sabres; CDC Omega League; CM Connected; NHL 13; [[[[PS3]]]]

#20 lee goren rulez69

lee goren rulez69

    Comets Prospect

  • Members
  • PipPipPipPip
  • 203 posts
  • Joined: 16-July 12

Posted 18 September 2012 - 02:32 PM

the fudge packing industry must be booming there
  • 0

#21 drdeath

drdeath

    Canucks Hall-of-Famer

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 23,084 posts
  • Joined: 20-April 03

Posted 18 September 2012 - 02:56 PM

Kind of discouraged that so many of you identify the Republic through a silly music video released a month or two ago...

Hey now, I've identified Second Best Korea with PSY since Champion
http://www.youtube.com/watch?v=DTT9MT0rMhU
  • 0

aXmDa9t.gif


#22 Mainly Mattias

Mainly Mattias

    Canucks Regular

  • Members
  • PipPipPipPipPipPipPipPipPip
  • 2,476 posts
  • Joined: 01-February 06

Posted 18 September 2012 - 10:12 PM

This thread needs before and after pics.
  • 0
“Your journey has molded you for your greater good, and it was exactly what it needed to be. Don't think you've lost time. There is no short-cutting to life. It took each and every situation you have encountered to bring you to the now. And now is right on time.” ― Asha Tyson

#23 :D

:D

    Canucks Hall-of-Famer

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPipPipPipPipPip
  • 20,869 posts
  • Joined: 14-August 03

Posted 18 September 2012 - 11:30 PM

This thread needs before and after pics.


Before:
Posted Image

After:
Posted Image


It's science
  • 2

#24 Magikal

Magikal

    Canucks Third-Line

  • Members
  • PipPipPipPipPipPipPipPipPipPip
  • 3,658 posts
  • Joined: 09-March 09

Posted 18 September 2012 - 11:34 PM

Before:
Posted Image

After:
Posted Image


It's science


Top dude is North Korean. Doesn't Count >.>
  • 0
Posted Image
Credit to Lahey.

October1st,2013. #HistoryWillBeMade

#25 Mainly Mattias

Mainly Mattias

    Canucks Regular

  • Members
  • PipPipPipPipPipPipPipPipPip
  • 2,476 posts
  • Joined: 01-February 06

Posted 18 September 2012 - 11:44 PM

wow. makeup is amazing. go animal testing. ..just not on dogs.
  • 0
“Your journey has molded you for your greater good, and it was exactly what it needed to be. Don't think you've lost time. There is no short-cutting to life. It took each and every situation you have encountered to bring you to the now. And now is right on time.” ― Asha Tyson

#26 GodzillaDeuce

GodzillaDeuce

    Canucks First-Line

  • Members
  • PipPipPipPipPipPipPipPipPipPipPipPip
  • 6,123 posts
  • Joined: 15-October 08

Posted 18 September 2012 - 11:45 PM

It's science


Posted Image

Edited by GodzillaDeuce, 18 September 2012 - 11:46 PM.

  • 0

well I'm sorry that gd is soo perfect





0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users

Canucks.com is the official Web site of The Vancouver Canucks. The Vancouver Canucks and Canucks.com are trademarks of The Vancouver Canucks Limited Partnership.  NHL and the word mark and image of the Stanley Cup are registered trademarks and the NHL Shield and NHL Conference logos are trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P.  Copyright © 2009 The Vancouver Canucks Limited Partnership and the National Hockey League.  All Rights Reserved.