A deal was within reach and the PA decided to change the goalposts, at the last minute. When you piss off straight-shooting moderates like Tanenbaum and Burkle, you're doing something pretty backhanded. They've been screwing around for months, stalling on proposals, and acting very, VERY unprofessional. Not to mention, they keep insulting the intelligence of the NHL/owners by submitting the same damn de-linked "50/50" split.
They shouldn't have had the massive shares in revenue that they did to begin with. The Fehr bothers blather on about how the players "lost the last CBA", even though they made off like gangbusters. The NHL is trying to right the ship.
Well, that's certainly one point of view. Here's another: Owners said the 50/50 was the most important issue. Now that the PA has offered that they say taking away contractual rights, contract term limits, and 10-year CBA term length are their most important issues and that unless the union agrees to those AND the 50/50 they can't have a deal. And yet the get their undies in a bunch that the union actually wants something?! Talk about changing the goal posts!
And the PA has continued to move, to make offers and the NHL has just poopooed everything like tantruming toddlers who want the entire cookie jar instead of just a few cookies. And to confirm their negotiating age, they keep giving ultimatums and taking their offers off the table when their "you only get this when you give us everything we asked for" tactic doesn't work. I don't remember the PA taking an offer off the table, only being open to continuing to work towards a deal. It's the NHL that has their negotiators on wheels for quicker exits every time they face anything other than gratitude they aren't demanding yet more.
And the Fehrs had nothing to do with the players' share. You can blame the owners and Bettman for that if you find it so offensive. But remember, their share was significantly larger before that! Players gave up 24% off EVERY year of their signed contracts last time and now, despite record revenues and the owners' share increasing more than 180% (see one of my posts a few pages back for exact amount and source) owners are demanding new significant rollbacks, including on contracts they supposedly signed in "good faith" mere months ago and have yet to pay anything on, plus they want to take back all of the contractual rights players got in the last CBA, and are still demanding yet more! And what have they offered? Oh right. To demand slightly fewer concessions from players and to possibly pay a little more of the legal contracts they signed and the league approved.
The NHL isn't trying to right the ship. They're trying to force the players to swim beside it and hold it up.