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'Price Is Right' Model Wins $7M+ in Pregnancy Discrimination Lawsuit


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#1 dudeone

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Posted 04 December 2012 - 07:55 PM

'Price Is Right' Model Wins $7M+ in Pregnancy Discrimination Lawsuit

Published: November 21, 2012 @ 5:17 pm

By Tim Kenneally

http://www.thewrap.c...n-lawsuit-66221


Brandi Cochran, come on down -- you've just won more than $7 million dollars from "The Price Is Right"!

Former "Price Is Right" model Cochran received a $7,769,440 award in punitive damages stemming from her discrimination lawsuit against the show, according to court documents obtained by TheWrap.

Earlier this week, the jury awarded her $776,944 in damages.

Cochran sued show producers FremantleMedia and The Price Is Right Productions in 2010, claiming that she was harassed following the 2008 on-air announcement of her pregnancy, and found out she was fired as her maternity leave came to an end.

The model's lawsuit claimed that show producers "discriminated against, harassed, and retaliated against Cochran, including making remarks about her pregnancy, her appearance, her weight, and her eating habits."

Cochran, who claimed that she was referred to as "wide load" during one such instance, also said that she witnessed the harassment of two other models, including one who was fired because she also became pregnant.

FremantleMedia called the verdict "the result of a flawed process," and maintains that jurors were prevented from hearing important evidence in its favor.

“We believe the verdict in this case was the result of a flawed process in which the Court, among other things, refused to allow the jury to hear and consider that 40% of our models have been pregnant and other important evidence to our defense," a spokesman for FremantleMedia North America told TheWrap in a statement.

The spokesman added that the company expects to be "fully vindicated after the matter has been reviewed and [we] stand behind executive producer Mike Richards and the staff of ‘The Price is Right.’”
Pamela Chelin contributed to this report.
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#2 GLASSJAW

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Posted 04 December 2012 - 07:57 PM

cool
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#3 Down by the River

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Posted 04 December 2012 - 07:59 PM

I watched this show last week for the first time since Bob Barker was on. Interestingly, one of the models was pregnant, and Drew Carey noted that she was pregnant live on the show.
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OMG we could've had McKeown!

I think Virtanen was a terrible pick given that he's out for 6 months which will hinder his development. You don't pick someone at #6 under that circumstance, along with the fact that he was given a 3/5 IQ (aka he's dumb). 

God dammit Benning. WHY VIRTANEN? Terrible move.

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#4 PlayStation

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Posted 04 December 2012 - 08:04 PM

7 million for what!? Get out of here!
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#5 :D

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Posted 04 December 2012 - 08:08 PM

How did they figure 7 million?
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#6 The Wizard of AZ

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Posted 04 December 2012 - 08:14 PM

How did they figure 7 million?


The amount of sperm Bob Barker has.
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#7 Ghostsof1915

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Posted 04 December 2012 - 08:19 PM

Only in the Excited States of America.

I bet Drew Carey is getting a serious reprimand for that.
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#8 debluvscanucks

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Posted 04 December 2012 - 08:26 PM

It's the entire mentality of show business and women are only valuable commodities when they're hot. Good for her, dammit.
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#9 Bertuzzi Babe

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Posted 04 December 2012 - 08:45 PM

It's the entire mentality of show business and women are only valuable commodities when they're hot. Good for her, dammit.


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#10 nux4lyfe

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Posted 04 December 2012 - 08:58 PM

She gettin' that Luongo money....for nothin'.
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#11 CIA

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Posted 04 December 2012 - 09:02 PM

That's stupid. She's there to look skinny and hot, not fat and blahh. Next thing u know there will be pregnant women walking in fashion shows and posing for sports illustrated.
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#12 Bertuzzi Babe

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Posted 04 December 2012 - 09:08 PM

That's stupid. She's there to look skinny and hot, not fat and blahh. Next thing u know there will be pregnant women walking in fashion shows and posing for sports illustrated.


And so what if they are? Don't watch the fashion show or buy Sports Illustrated if it so offends you.
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#13 theminister

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Posted 04 December 2012 - 09:12 PM

That's stupid. She's there to look skinny and hot, not fat and blahh. Next thing u know there will be pregnant women walking in fashion shows and posing for sports illustrated.


Whatever, man. Some pregnant women are hawt! I bet you anything she was one of those.

Plus, you know, there are benefits......
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#14 thepedestrian

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Posted 04 December 2012 - 09:19 PM

And so what if they are? Don't watch the fashion show or buy Sports Illustrated if it so offends you.


Uh. They are paid to sell sex and be hot. Thats it. They ???? knew that when they where hired. If they can't do that anymore (which is their job) then they should expect to get fired for a newer better model. They know the job is based on their looks and they choose to play the game. They don't deserve compensation for getting fired because they were no longer sexy.

Edited by thepedestrian, 04 December 2012 - 09:21 PM.

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#15 Dazzle

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Posted 04 December 2012 - 09:23 PM

And so what if they are? Don't watch the fashion show or buy Sports Illustrated if it so offends you.


Not to make this into a case of sexism but some women do this because there's a market for them - akin to prostitutes that are willing in places like the Netherlands, etc.

There's an undeniable acknowledgement for these women that they are mere props or "objects" on this show. They are similar to what some girls do working at restaurants that like to focus on the "hotness" factor - i.e. Cactus Club, Earl's.

That's just the reality of the situation.

However, I am not saying that women ARE objects and should be treated as such. I think there's responsibility that's needed not just for the guys who are keeping these kinds of 'practices' popular, but for the women too that keep this kind of mentality running. It is a two-gender problem that isn't easy to fix.

Also.. the apologist attitude "so what if they are" [with regards to being 'there to look skinny and hot] is not feminist thinking. It's not something that makes women "independent". It only justifies the fact that they are there to do that task, which is why I think women need to not accept roles that are belittling to their kind.

It used to be that Asians in movies were only placed for comic relief. It hasn't been huge steps since then to improve that 'practice' but it has somewhat improved. There comes a time when enough mockery is enough.

Edited by Dazzle, 04 December 2012 - 09:25 PM.

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#16 Bertuzzi Babe

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Posted 04 December 2012 - 09:26 PM

Uh. They are paid to sell sex and be hot. Thats it. They ???? knew that when they where hired. If they can't do that anymore (which is their job) then they should expect to get fired for a newer better model. They know the job is based on their looks and they choose to play the game. They don't deserve compensation for getting fired because they were no longer sexy.


Well, suffice it to say that I dare you to say the above to the face of one of Barker's Beauties ........and do make sure your life insurance is up to date before you do. :lol:
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#17 Donky

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Posted 04 December 2012 - 09:44 PM

She definitely had a case. They harassed her and then proceeded to fire her at the end of her Mat Leave. Now I would assume that someone in her position would be given an opportunity to get herself back into top shape. She is a model, not an actual personality such as a news anchor. So I'd be interested to know if she was given that opportunity to get back in a reasonable amount of time. If she did not get back on a strict fitness regimen then Freemantle might have a case. As for the damages....7 million seems very excessive.
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#18 NightHawkSniper

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Posted 04 December 2012 - 10:25 PM

7 million for that? damn...
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#19 Dion Phaneuf

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Posted 04 December 2012 - 10:53 PM

Way too much...

Ridiculous.
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#20 Stefan

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Posted 04 December 2012 - 10:58 PM

Well, suffice it to say that I dare you to say the above to the face of one of Barker's Beauties ........and do make sure your life insurance is up to date before you do. :lol:

Yeah. As if a hundred pound girl should be feared.
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#21 Bertuzzi Babe

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Posted 04 December 2012 - 11:05 PM

Yeah. As if a hundred pound girl should be feared.


You have no idea :lol:
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#22 Ghostsof1915

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Posted 05 December 2012 - 08:28 AM

Yeah. As if a hundred pound girl should be feared.


I bet this girl could kick your butt.


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#23 Armada

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Posted 05 December 2012 - 08:28 AM

#Merica.
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#24 TOMapleLaughs

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Posted 05 December 2012 - 09:10 AM

Legal reform.

When are they going to get it?
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#25 Tokasmoka

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Posted 05 December 2012 - 11:49 AM

You know who the real winner is? The Husband. You get a hot model wife a child on the way and a cool 7mil to retire. Good Job bro, you won the game.
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#26 Stefan

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Posted 05 December 2012 - 01:30 PM

You have no idea :lol:

As someone who's done training in boxing. Yes. Yes I do.
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#27 AmericanRuse

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Posted 05 December 2012 - 07:52 PM

Not to make this into a case of sexism but some women do this because there's a market for them - akin to prostitutes that are willing in places like the Netherlands, etc.

There's an undeniable acknowledgement for these women that they are mere props or "objects" on this show. They are similar to what some girls do working at restaurants that like to focus on the "hotness" factor - i.e. Cactus Club, Earl's.

That's just the reality of the situation.

However, I am not saying that women ARE objects and should be treated as such. I think there's responsibility that's needed not just for the guys who are keeping these kinds of 'practices' popular, but for the women too that keep this kind of mentality running. It is a two-gender problem that isn't easy to fix.

Also.. the apologist attitude "so what if they are" [with regards to being 'there to look skinny and hot] is not feminist thinking. It's not something that makes women "independent". It only justifies the fact that they are there to do that task, which is why I think women need to not accept roles that are belittling to their kind.

It used to be that Asians in movies were only placed for comic relief. It hasn't been huge steps since then to improve that 'practice' but it has somewhat improved. There comes a time when enough mockery is enough.


The Price Is Right getting sued in nothing new. This program has a history of sexual harassment lawsuits against it. It also has a sizable audience of female viewers, possibly mothers who buy a lot of the products featured on the show and during the commercials. The optics of the publicity of this lawsuit alone are not good for the image of the program, nevermind the potential payout for settlement, which will most likely be appealed to a fraction of the award, and the litigation fees. They may be put there to "look pretty", but they are still as entitled to the same employment protections anyone else being discriminated against would be. Looking "hot" could probably not be written into a contract anyway as it would be subjective and discriminatory at best. I'm sure if men could get pregnant, nobody would think twice about the motivations of this lawsuit.
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#28 Down by the River

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Posted 05 December 2012 - 08:00 PM

As someone who's done training in boxing. Yes. Yes I do.


Training only goes so far when you're facing a psychotic pregnant woman with a gun.
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OMG we could've had McKeown!

I think Virtanen was a terrible pick given that he's out for 6 months which will hinder his development. You don't pick someone at #6 under that circumstance, along with the fact that he was given a 3/5 IQ (aka he's dumb). 

God dammit Benning. WHY VIRTANEN? Terrible move.

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#29 Stefan

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Posted 05 December 2012 - 08:12 PM

Training only goes so far when you're facing a psychotic pregnant woman with a gun.

Give a child a gun and he can do just as much damage.
It was a woman thinking that another woman can compete physically with a man twice her size because she "gets angry".
It's no secret women aren't built like men. The price is right models, no matter how angry, can't fight. I don't care.
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#30 Tortorella's Rant

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Posted 05 December 2012 - 08:15 PM

Way too much...

Ridiculous.


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