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Bulk Cable TV Going, Individual Channels Coming


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#1 theminister

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Posted 02 January 2013 - 05:12 AM

http://www.businessi...el-cable-2013-1


Intel Is Reportedly Going To Destroy The Cable Model By Offering People The Ability To Subscribe To Individual Channels




Intel is reportedly on the cusp of delivering something that consumers around the world have been wanting for a long, long time.



Kelly Clay at Forbes reports Intel is going to blow up the cable industry with its own set-top box and an unbundled cable service.


Clay says Intel is planning to deliver cable content to any device with an Internet connection. And instead of having to pay $80 a month for two hundred channels you don't want, you'll be able to subscribe to specific channels of your choosing.


Here's the key paragraph:


This set-top box, said by industry insiders to be available to a limited beta of customers in March, will offer cable channels delivered “over the top” to televisions anywhere there is an Internet connection regardless of provider. (Microsoft Mediaroom, for example, requires AT&T’s service, and Xbox has limited offerings for Comcast and FiOS customers). For the first time, consumers will be able to subscribe to content per channel, unlike bundled cable services, and you may also be able to subscribe per show as well. Intel’s set-top box will also have access to Intel’s already existing app marketplace for apps, casual games, and video on demand. Leveraging the speed of current broadband, and the vast shared resources of the cloud, Intel plans to give customers the ability to use “Cloud DVR”, a feature intended to allow users to watch any past TV show at any time, without the need to record it ahead of time, pause live tv, and rewind shows in progress.


This is a holy-grail of sorts for people that subscribe to cable.


We've been skeptical of Intel's ability to make a dent in the TV market. If it somehow manages to deliver this unbundled channel option, we're more optimistic Intel could have success.


Before anyone gets too excited, Janko Roettgers at GigaOm is skeptical it happens. Roettgers knows the TV business very well.


The reason its unlikely to happen is that content companies don't really want to see cable blown up. It's been very good to them.


Last summer, Peter Kafka at All Things D poured cold water on the idea of Intel unbundling. Not only is going to be hard to make it happen, it's unclear if it would even save money for cable subscribers:


Those bundles are core to today’s TV ecosystem. And the TV guys insist that consumers really don’t want “a la carte” programming, because if they do, the channels/shows they like today will end up costing much, much more.


Disney, for instance, charges TV distributors about $5 for every subscriber that gets ESPN. And, by some estimates, only about 25 percent of cable customers actually watch ESPN on a regular basis. So if you unbundled ESPN, the per-subscriber cost might shoot up to $20 or more, to account for the 75 percent drop in its customer base.




Read more: http://www.businessi...1#ixzz2GorI4i3D






'Bout freaking time. Someone had to do it.
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#2 Salmonberries

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Posted 02 January 2013 - 05:23 AM

It's about time!!
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#3 Aleksandr Pistoletov

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Posted 02 January 2013 - 06:08 AM

A la carte television is something long been desired and long been talked about but there's a bit of a problem.. the cable/satellite providers have very deep pockets, and their companies/parent companies tend to own enough channels to benefit highly from bulking.
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#4 Standing_Tall#37

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Posted 02 January 2013 - 07:07 AM

Lol you guys are probably too young to remember but about 15-20 years ago satellite programing worked like that....you had to pay something like 10 bucks for a basic package then it was about $1/channel

Edited by Standing_Tall#37, 02 January 2013 - 07:09 AM.

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#5 avelanch

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Posted 02 January 2013 - 07:45 AM

I've been asking for this for a decade.
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#6 nucklehead

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Posted 02 January 2013 - 07:53 AM

^ Thank you for your persistence. It has paid off.
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#7 avelanch

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Posted 02 January 2013 - 08:05 AM

^ Thank you for your persistence. It has paid off.

hopefully.
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#8 Russ

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Posted 02 January 2013 - 09:00 AM

Nice I would like this alot. All I need is my sport channels and a few comedy channels and I am set.
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#9 TOMapleLaughs

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Posted 02 January 2013 - 10:24 AM

I don't watch much TV at all anymore. Forget individual channels, try individual shows.
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#10 Wetcoaster

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Posted 02 January 2013 - 11:33 AM

I don't watch much TV at all anymore. Forget individual channels, try individual shows.

That is akin to the Netflix model is it not?
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#11 Lockout Casualty

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Posted 02 January 2013 - 11:38 AM

Intel's Push Into Web TV Hits Delays
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#12 TOMapleLaughs

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Posted 02 January 2013 - 12:06 PM

Intel wants to use a 'Cloud DVR'. Not sure if i like that over a personal one, as the hardware glitches enough without having to rely on an internet connection.

Meanwhile, pay-per-channel tv is coming. Apple, Google, Amazon, Netflix, Hulu are getting in it too, but Intel is making the biggest immediate push for the 'set top box'. It's just a matter of when and how they're going to sell the inevitible to Hollywood, in that TV as we know it now is pretty much dead.

imo They know it's dead, but that just means they'll be milking it as long as possible. I don't think we'll see a price drop soon. You'll likely have to order a minimum of so many channels, making the a la carte approach pointless.
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#13 TOMapleLaughs

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Posted 02 January 2013 - 12:06 PM

PVR.
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#14 Squirrels.Gone.Wild

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Posted 02 January 2013 - 12:19 PM

I wish Time Warner would do this. There are so many useless channels in my package.
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#15 M A K A V E L I 96

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Posted 02 January 2013 - 12:40 PM

This is probably just for major network channels. You'll still need to pay the local thugs (Shaw, Telus, Bell, etc) for chans like Sportsnet Pacific.
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#16 G-52

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Posted 02 January 2013 - 12:51 PM

Dont get too excited. They will cut the crap out and make you pay more than you will probably like to get the single channels you want.
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#17 avelanch

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Posted 02 January 2013 - 01:13 PM

Dont get too excited. They will cut the crap out and make you pay more than you will probably like to get the single channels you want.

as long as i end up paying less for the few channels i actually want than i do for the plethora of channels I don't want included in my current cable bill, i honestly don't care how much they charge per channel.
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#18 Aleksandr Pistoletov

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Posted 02 January 2013 - 01:30 PM

as long as i end up paying less for the few channels i actually want than i do for the plethora of channels I don't want included in my current cable bill, i honestly don't care how much they charge per channel.

In the US when we had DirecTV for well over a decade, we paid $2 for channels not included in bulk programming.

This sounds reasonable, and we'd have probably 10 channels or so under such programming.

What the people involved in business workings of the cable industry are worried about, reasonably, is people downsizing their bills. That means less profit margin. They will fight tooth and nail against a la carte with the exception of perhaps every channel being something outrageous like $15, and sadly they have a very high amount of clout on Capitol Hill.
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#19 SterlingArcher

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Posted 02 January 2013 - 01:54 PM

pr0n & sports f yeah!
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#20 bjh

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Posted 02 January 2013 - 06:29 PM

This won't happen in the way that you think it will.

The CRTC regulates companies like Telus, Bell, Shaw to include a lot of the junk you get when you subscribe to TV service. The same rules and regulations would apply to Intel if they tried to launch this in Canada.

Example:

http://www.crtc.gc.c...011/r110504.htm




Why do you think the Canadian version of Netflix is so terrible compared to the U.S version?




Same old story.
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