I don't care. 50% off a jersey? Hell yeah!
yay! 50% off a 30% inflated price of the teamstore compared to every other local retailer AWESOME!
honestly, as a season ticket holder all the flashy food/ticket price/merchandise reductions dont mean squat, give STH more access to the players (something we all want) and donate a buttload of money to local charities and minor hockey programs. (something i think they will do as they do every other year)