You're blaming the media for a Mike Gillis creation. Mike Gillis chose to not trade Schneider, ever, and he's now also chosen to not trade Luongo. All that the media is doing is their job, which is reporting on stories - and this is a story, like it or not. People want to know what's going on, which is the very business that the media are in.
So, come on, it's time to place blame where its deserved, and that is squarely on the shoulders of Mike Gillis. I don't know why anybody is surprised that this has turned into the distraction that it has.
Soon enough, we'll be seeing "Team Lu" and "Team Cory" shirts being sold in Vancouver. It's Conan v. Leno, Sanchez v. Tebow, etc. This is what has happened.
What did Mike Gillis create, The only place this time this is a major issue is when the doors open for the media to come in. This isn't a major issue between the 2, yeah things could be better, could be better for any player in any circumstance but there isn't a major issue between the two, this isn't a story to them, it's business they show up, work hard, and help the team win, they aren't focused on it.
And trading Cory Schneider would have been the absolute worst thing to do, I'm glad he put the organization first and thought it out a little longer rather than fans who have knee jerk reactions and overreact to everything.