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A Letter to Victoria’s Secret From a Father


Heretic

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I fully agree with this - I think it's disgusting and embarrassing...

Dear Victoria’s Secret,

I am a father of a three year old girl. She loves princesses, Dora the Explorer, Doc McStuffins and drawing pictures for people. Her favorite foods are peanut butter and jelly, cheese and pistachios.

Even though she is only three, as a parent I have had those thoughts of my daughter growing up and not being the little girl she is now. It is true what they say about kids, they grow up fast. No matter how hard I try I know that she will not be the little ball of energy she is now; one day she will be a rebellious teenager that will more than likely think her dad is a total goof ball and would want to distance herself from my embarrassing presence.

I know that this is far down the line and I try to spend as much time as I can with her making memories of this special time.

But as I read an article today posted on The Black Sphere, it really got me thinking that maybe the culture that we currently find ourselves in is not helping the cause.

Recently I read an article that Victoria’s Secret is launching a line of underwear and bras aimed at middle school aged children. The line will be called “Bright Young Things” and will feature ” lace black cheeksters with the word “Wild” emblazoned on them, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.”

As a dad, this makes me sick.

I believe that this sends the wrong message to not only my daughter but to all young girls.

I don’t want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don’t want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom.

I want my daughter (and every girl) to be faced with tough decisions in her formative years of adolescence. Decisions like should I be a doctor or a lawyer? Should I take calculus as a junior or a senior? Do I want to go to Texas A&M or University of Texas or some Ivy League School? Should I raise awareness for slave trafficking or lack of water in developing nations? There are many, many more questions that all young women should be asking themselves… not will a boy (or girl) like me if I wear a “call me” thong?

I want my daughter to know that she is perfect the way she is; I want my daughter to know that no matter what underwear she is wearing it does not define her.

I believe that this new line “Bright Young Things” thwarts the efforts of empowering young women in this country. “Bright Young Things” gives off the message that women are sex objects. This new line promotes it at a dangerously young age.

I implore you to reconsider your decision to start this line.

By doing so you will put young girl’s self-esteem, self-worth and pride above profits.

Sincerely,

Rev. Evan Dolive

Houston, TX

http://evandolive.com/2013/03/22/a-letter-to-victorias-secret-from-a-father/

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Disgusting and classless act by VS targeting young girls so blatantly like that. For one excecutive to present the marketing plan is one thing, but to have the rest accept it and push forward with it is deplorable. And some of the language used there if true is extremely disturbing and my hat off to the father for taking time to write that.

The solution to me is to give VS underwear an 'adult rating' and only can be purchased by adults.

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While I would probably agree with the father, it's only because daughters are different. They'll always be your little princess in your eyes, hence the need to "protect" them.

That being said, if say Nike came out with a youth boys line and words like, "Stud" or "Playa" who would even be complaining?

I have many discussions about this with my wife and her opinion is pretty much like.... it's up for parents to do their job, and you don't want your kids to be like and dress like nuns until they reach the age of consent and then they're suddenly overwhelmed and confused by concepts of sexuality.

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Truly disgusting of them to think that is acceptable.

Society is really pressing for this crap for everything, people need to protest this garbage and be sure to never buy a VS product again.

I see tons of products similar to this, yet idiots always buy it. Glad to see someone making an effort to stop these soulless companies.

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Pretty sad that someone would actually want to wear some of the items mentioned. Lowering your standards rarely results in higher self esteem.

Good on the Dad for taking the time to let them know how he feels. He is not alone.

There's simply no accounting for taste. What kind of idiot would wear this..........

keep-calm-amazon.jpg

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While I would probably agree with the father, it's only because daughters are different. They'll always be your little princess in your eyes, hence the need to "protect" them.

That being said, if say Nike came out with a youth boys line and words like, "Stud" or "Playa" who would even be complaining?

I have many discussions about this with my wife and her opinion is pretty much like.... it's up for parents to do their job, and you don't want your kids to be like and dress like nuns until they reach the age of consent and then they're suddenly overwhelmed and confused by concepts of sexuality.

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It wouldn't exist if it didn't sell. I think parents should be responsible for raising kids and private companies for turning a profit. I think it's disgusting but ultimately commercial products are a reflection of what society wants.

It has to exist in order to sell...you're putting the cart before the horse.

I agree 100% with this fathers' thinking....he neglected to mention that it sends the very wrong message to pedophiles as well. To "advertise" in a way that presents this train of thought as acceptable is irresponsible. How much lower can we go?....I find myself asking this pretty much daily.

GM....do you have kids? I don't suppose you do but that's a rather shortsighted view of things. It goes beyond "don't buy it"...it's about the fact that anyone would think there's an appropriate market for this. That it's a sorry state of affairs the day there is.

(Just read your comment DBTR...great minds?)

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