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Rogers secures Naming rights to Oilers new arena


Mackcanuck

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Rogers seems intent on building their brand. Yet government regulations are going in the direction of increased competition in the industries Rogers competes in. Under the current system of having little choice, it all comes down to branding since they all offer roughly the same thing.

If we ever see U.S. style competition come to Canada, Rogers will need to offer significantly more than they do now to keep their customer base, and spending as much as they do on branding will end up costing them, their profit margins will disappear.

Long term strategy, that goes contrary to the long term outlook of their industries, good luck with that Rogers.

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