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Flames' rookie files trademark applications for 'Johnny Hockey'


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I don't think this has anything to do with arrogance. Johnny doesn't seem like that kind of person, the way he handles the hype and the media, he doesn't really focus on that stuff. He'll just do the interview like any normal player.

Johnny's agent is guaranteed to be more legally savvy, and he's probably seen it before. A sports icon's nickname or image gets bismerched and has their name slapped on a $1 t-shirt and sold for $40. Mr. Gross is just trying to keep the money fiends away so when he really is an NHL star 5 years from now and the endorsements start rolling in, he'll be making some serious cash.

I don't think this has anything to do with ego or arrogance, but rather just keeping an easily marketable brand safe from the vultures, while also earning the most money possible from it.

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Johnny Hockey just wants to play hockey and not make everything about Johnny Hockey.

Johnny Hockey wants to make it clear that Johnny Hockey doesn't want this to be a big story.

Nevertheless, Johnny Hockey is a big story. And the story of Johnny Hockey continues...

The sight of one T-shirt, in particular, seems to have put the wheels in motion.

When Johnny Gaudreaus agent noticed the eye-catching slogan Johnny (Effin) Hockey he went to work, applying for Johnny Hockey trademarks with patent offices in Canada and the United States.

Understandably, this garment is not something Lewis Gross wanted associated with his client, a hotshot rookie with the Calgary Flames.

There were a couple shirts, a couple things, that were derogatory, Craig Conroy assistant general manager of the Flames, who was represented by Gross during his playing days said Wednesday at the Saddledome. Lewis said, We just want to make sure we monitor it. And thats all it was.

More than anything, it was to make sure that people werent selling stuff that made him look bad. I mean, I think thats what it came down to.

TSN, with confirmation and reaction from Gross, reported the story Tuesday afternoon.

Immediately predictably enough there had been backlash.

Unfavourable comparisons to rabble-rousing quarterback Johnny Manziel himself in the process of trademarking Johnny Football and Johnny Cleveland popped up via social media.

I talked to Lewis, said Conroy, and he was shocked at how big a story it had become in Canada. Johnny doesnt want anyone to think that hes bigger than anything. Hes just a player on the team and (the nickname) is just something that happened at Boston College.

More than anything (Gaudreau) was just embarrassed by all the attention it got. He just wanted to keep it low key and pretend it didnt even happen. I said, Well, it did happen, so now just deal with it.

Which No. 13 did.

While reporters were peppering newcomer Drew Shore following Wednesday mornings practice, Gaudreau patiently sat in his stall in the corner of the Flames dressing room.

He did not have to wait long.

Soon engulfed by notepads and microphones, he was asked to explain the trademark application.

My agent thought at the beginning of the summer itd be a cool idea, said Gaudreau, 21. We talked about it a little bit and nothing happened with it. Recently, the last month here, he saw some things he didnt want my name associated with and thought it would be best to do this. Whatever he thinks best, Im going to listen to him. Hes been around the business for a while now.

I just want to finish out the season and play some good hockey.

Neither the team, nor the rookie wants the patenting of a nickname to be misinterpreted as grandstanding or showboating or, worse, as money-grabbing.

You talk to him every day, so you know what hes like, said Conroy. (Kicking up a fuss), thats not really his personality. Hopefully, people will see his interview and hear what he says and not think, Hey, hes a greedy guy. He thinks hes bigger than the team. Thats absolutely not it. You might never see anything with Johnny Hockey on it.

Mild as ever, Gaudreau, already packed up for the Flames upcoming four-game trip, acknowledged the topic is one that takes him out of his element, out of his comfort zone.

I dont really understand the full concept of (trademarking), said the Carneys Point, N.J., native. I dont understand the TM, what it does. But its a little bit of a learning experience for me on the business side of things.

I just want to play hockey.

source: cgy herald
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