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Update: Playboy Magazine Returns Nudity to Its Pages


DonLever

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Update from 1130 News:

 

SAN FRANCISCO – Naked women are back in Playboy magazine, ending a year-old ban on the nudity that made the magazine famous.

Playboy celebrated the reversal on Twitter and Facebook with the hashtag #NakedIsNormal.

The about-face came Monday with the release of Playboy’s March-April issue. The 63-year-old magazine had banished naked women from its print edition because it felt the content had become passe in an era of online porn that is just a click away on personal computers and smartphones.

The decision to show less skin was made under the regime of Playboy Enterprises CEO Scott Flanders, who left the Los Angeles company last May to run eHealth Inc., a health insurance exchange.

Cooper Hefner, Playboy’s chief creative officer and the son of magazine founder Hugh Hefner, called the nudity ban a mistake Monday in a post on his Twitter account .

“Nudity was never the problem because nudity isn’t a problem,” Cooper Hefner wrote. “Today we’re taking our identity back and reclaiming who we are.”

Playboy declined further comment.

Magazine expert Samir Husni said the prohibition on nudity probably alienated far more readers than it attracted.

“Playboy and the idea of non-nudity is sort of an oxymoron,” said Husni, a journalism professor at the University of Mississippi. “They are always going to have the stereotype as a nude magazine.”

Now that nudity is back in its fold, Playboy is still going to have to figure out how to appeal to a younger audience that has grown up in a digitally driven age where nudity has become commonplace.

“The people who grew up with Playboy magazine are starting to fade away so they will have to figure out what the millennial generation wants in the 21st century if they are going to survive,” Husni said.

That challenge may fall largely on Cooper Hefner, 25, who replaced his 90-year-old father as Playboy’s chief creative officer last summer.

Playboy re-embraced nudity with an issue boasting several pictorial spreads of naked women, including Miss March, Elizabeth Elam, and Miss April, Nina Daniele. The issue also features an interview with actress Scarlett Johansson and pieces on actor Adam Scott and CNN host Van Jones for those who say they only read Playboy for the articles.

 

 

From CTV news:

http://www.ctvnews.ca/entertainment/playboy-to-stop-publishing-fully-nude-photos-in-magazines-1.2606928

NEW YORK -- Playboy will no longer publish photos of nude women as part of a redesign, the decades-old magazine announced Tuesday.

The magazine will still feature women in provocative poses, but they will no longer be fully nude, Playboy said in a statement.

The change, to take place in March, represents a major shift for the magazine, which broke new ground when Hugh Hefner created it and featured Marilyn Monroe on its debut cover in 1953. It marks the latest step away from depictions of full nudity, which were banned from the magazine's website in August 2014.

The magazine claims it website audience soared with that move, averaging a 400 per cent increase in monthly unique visitors.

"The political and sexual climate of 1953 ... bears almost no resemblance to today," said Playboy Enterprises CEO Scott Flanders. "We are more free to express ourselves politically, sexually and culturally today, and that's in large part thanks to Hef's heroic mission to expand those freedoms."

Officials acknowledge that Playboy has been witnessing widespread changes. "You're now one click away from every sex act imaginable for free. And so it's just passe at this juncture," Flanders told The New York Times.

Playboy editor Cory Jones recently contacted Hefner about dropping nude photos from the print edition and he agreed, the Times reported.

Playboy's print circulation, once measured in millions, is now about 800,000, according to Alliance for Audited Media, the newspaper reported.

The shift from nudity will be accompanied by other changes in the magazine, including a slightly larger size and a heavier, higher quality of paper meant to give the magazine a more collectible feel.

Previous efforts to revamp Playboy have never quite stuck. But this time, as the magazine seeks to compete with younger outlets, Flanders said it sought to answer a key question: "If you take nudity out, what's left?"

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The articles ? and interviews ? It does seem strange like a car magazine without pics of cars."You're now one click away from every sex act imaginable for free. And so it's just passe at this juncture," Flanders told The New York Times." is so true. I know i have not purchased a skin magazine since the mid 90's.

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I guess it's 'porn' in a technical sense, but Playboy has generally been a couple steps above a standard issue porn mag.

The appeal for me was viewing high profile stars and models in the buff. The articles aren't that great to be honest, the Internet has made those obsolete.

Today's youth won't understand the relative difficulty of acquiring nude mags considering everything is a Google search away. I still remember reading my first nude magazine...it's sorta like the first time you smoke a cigar or have sex...fresh and new but full of uneasiness.

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Maybe since porn is everywhere they are trying to find a niche market? Look how popular and mainstream Victoria's Secret is.

They were already a niche market. Full nudes in 'respectable' poses.

Now they're just a slight notch above the Sears catalogue and the SI swimsuit issue.

Whatever, this is what happens when a man's horndog mag gets taken over by a man named Flanders.

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I didn't realize Playboy was still around. It really became pointless after everyone started getting personal computers.

This is actually probably a smart move though. Successful businesses have to evolve with the times or they fade into oblivion. Porn magazines are a pointless market but if they keep it public friendly it can sell in more places with normal Magazines and to businesses that like to keep reading material out in waiting rooms or peoples casual home coffee tables etc.

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Well, buying magazine porn is kinda outdated because of internet porn anyways...

This is probably why they're making big changes. I suspect they're having more financial struggles than usual in these modern days of easy porn access.

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