And right now, your attitude is that of a entitled ass. If you claim to have a 2.8 GPA, what else are you doing to stand out to an employers' eyes and make them want to hire you?
Do you have previous job experience in the marcomms sector? Have you managed a company/non-profit's digital presence? Have you wrote copy? That's what stands out, not drinking and partying with girls all night long. The sooner you realize that, the better.
If you want to march into HR and demand 60k right off the bat, I'm sure HR will have no problem calling securing and marching you out of the building.
ps: As a marketing professional with 3 years of experience (2 years removed from my UBC BA Psych education), I can tell you every Gen Y student is "prolific with computers, [and] up to date with social media platforms." The difference is if any of that can be translated over to the professional world, instead of going on Buzzfeed and watching cat videos on Youtube.