Imo, the sad part is, they are trying to figure it out; and since they have no (f&$&$g) clue on how to win in the NHL level - EVERYTHING THEY DO, IS JUST MAKING EVERYTHING WORST. Perhaps, the pitfall of hiring a cheap & inexperienced staff cause when the ships start to sink, each individual will more than likely be blaming something/someone else for his/her failure - rather than being accountable.
With Aquamans' choice of personal in the leadership group - mediocrity is not surprising; good thing, for him this is a hockey crazed market and despite the incompetence in the organization - it is still a money making business by default.