Telling him to goon it up like Pronger, I believe is the gist. Tram wants to be, and sees himself as a puck mover, and not a bruiser despite his size.
The way you coax legitimate violence from such a big man is not with video, or even threats. It's with LOVE.
He needs to feel emotionally invested in the team. When he feels his FRIEND has been slighted, or hurt, watch out.
From what I understand, there was zero effort by the team put into making him and his wife feel welcome, and they became socially isolated.
If he had friends on the team, it would go a long way to bringing out his inner giant.