Because he's being paid to. It's a pathetic attempt by Rogers to sell more mobile phones. Trying to tug at Oiler fans heartstrings of the glory days, and the next one. I can't figure Rogers out. Trying to appeal to one fanbase by alienating others? Great marketing strategy.
I don't even think it has much to do with Rogers. This is all about Messier. He is trying to soak up all of McDavid's success. He'll probably talk about what a gigantic influence he has been on Connor when McDavid is winning scoring titles.
If Rogers thinks paying that chip binging waste of oxygen to stalk little boys is going to make me actually do business with their criminal organization, they need to fire whoever does market research.