Because people's lives are generally boring and unfulfilling. They want to hear about other successful people failing to make them feel better. Newspapers are BS anyways, I can predict the headlines of every newspaper from tomorrow and there on after:
Local:
Someone got shot, gang related. It was a targeted shooting, nothing to worry about.
Provincial:
Some pedophiles were caught with 5000 pictures of child porn.
Some teacher, police officer, person of authority is found having sex with some underage person.
World:
Scientist reveals something startling about the changing climate.
Some middle eastern country shot and killed a bunch of people from another middle eastern country.
Sports:
Canucks win, cup is coming
Canucks loss, Luongo struggles, gets blame for the entire teams loss
Just swap out the names in the stories and your golden!