When it came to your post I wasn't talking about ads on jerseys. My bad on that. The prime motive is money and I think we can both agree on that.
Maybe I'll DM you about why I think the game needs to grow. Basically in the gist of things I wanna see the league try and get into untapped markets. (Probably via international broadcast deals. We don't need more teams.)
Personally I wanna see more inclusiveness towards other communities like the LGBTQ or people of color. There's Hockey Night in Punjabi, I believe teams do things for pride month as well and it's a good start. But why not expand on it?
Maybe this is just me but having more eyes on the product and marketing the game towards various groups of people isn't a bad thing at all. Growth is always good.