well in WWE now, there's a storyline happening on smackdown, where baron corbin, who won king of the ring back in 2019, was living lavish, but recently lost his crown and is on a downward spiral and lost his car, and had to sell his watch, and things are getting bad for him for talkin **** for so long
if kooch wants to become a character and the same thing happens to him, i won't give a **** when the endorsements run out and tampa goes back to a bottom feeding team like the rest of them, if the NHL wants to go the WWE route