Tortorella is a ego-maniac, if he can get attention he will do it, thus this weird Luongo thing. I would go so far as to say Torts is a narcisistic socio-path. (google it he fits the definition: they view people as tools or a means to an end.)
Don't be surprized the next time he goes into the other teams dressing room in a rage, it's totally in keeping with this disorder.