High risk, high reward? Should be interesting on how this plays out though it is weird. Bryan was hot with the fanbase as a Face and WWE decides for him to possibly turn Heel?. I would like this to somehow turn into a Punk-Bryan feud going into Wrestlemania if Bryan is a Heel. I don't see why Punk wasn't the one to turn Heel instead, he's an incredible Heel. It doesn't look like Punk or Bryan will be in the title hunt this WM with Cena, Orton, now Lesnar and possibly Batista feuding over it.
This month should be an interesting one for the WWE.