Jump to content
The Official Site of the Vancouver Canucks
Canucks Community

'Price Is Right' Model Wins $7M+ in Pregnancy Discrimination Lawsuit


Recommended Posts

'Price Is Right' Model Wins $7M+ in Pregnancy Discrimination Lawsuit

Published: November 21, 2012 @ 5:17 pm

By Tim Kenneally


Brandi Cochran, come on down -- you've just won more than $7 million dollars from "The Price Is Right"!

Former "Price Is Right" model Cochran received a $7,769,440 award in punitive damages stemming from her discrimination lawsuit against the show, according to court documents obtained by TheWrap.

Earlier this week, the jury awarded her $776,944 in damages.

Cochran sued show producers FremantleMedia and The Price Is Right Productions in 2010, claiming that she was harassed following the 2008 on-air announcement of her pregnancy, and found out she was fired as her maternity leave came to an end.

The model's lawsuit claimed that show producers "discriminated against, harassed, and retaliated against Cochran, including making remarks about her pregnancy, her appearance, her weight, and her eating habits."

Cochran, who claimed that she was referred to as "wide load" during one such instance, also said that she witnessed the harassment of two other models, including one who was fired because she also became pregnant.

FremantleMedia called the verdict "the result of a flawed process," and maintains that jurors were prevented from hearing important evidence in its favor.

“We believe the verdict in this case was the result of a flawed process in which the Court, among other things, refused to allow the jury to hear and consider that 40% of our models have been pregnant and other important evidence to our defense," a spokesman for FremantleMedia North America told TheWrap in a statement.

The spokesman added that the company expects to be "fully vindicated after the matter has been reviewed and [we] stand behind executive producer Mike Richards and the staff of ‘The Price is Right.’”

Pamela Chelin contributed to this report.

Link to comment
Share on other sites

Uh. They are paid to sell sex and be hot. Thats it. They ???? knew that when they where hired. If they can't do that anymore (which is their job) then they should expect to get fired for a newer better model. They know the job is based on their looks and they choose to play the game. They don't deserve compensation for getting fired because they were no longer sexy.

Link to comment
Share on other sites

She definitely had a case. They harassed her and then proceeded to fire her at the end of her Mat Leave. Now I would assume that someone in her position would be given an opportunity to get herself back into top shape. She is a model, not an actual personality such as a news anchor. So I'd be interested to know if she was given that opportunity to get back in a reasonable amount of time. If she did not get back on a strict fitness regimen then Freemantle might have a case. As for the damages....7 million seems very excessive.

Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Recently Browsing   0 members

    • No registered users viewing this page.
  • Create New...