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Kings copy Canucks phrase


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So, I was driving on the 10 East in Los Angeles, and I am about to pass by Staples Centre, and I see a huge billboard to my right that says:


Seriously? Argh. I hate the Kings. But I don't want to hate them that much because I don't want their fans/team to think I, as a Canuck, give much importance to them. I hate them but I don't want any rivalry because I don't even think they're good enough and they're far from being a 'hockey' 'town'.

Article: http://kings.nhl.com...s.htm?id=685964

This is their actual "We Are All Kings" 'landing page': http://kings.nhl.com...ge.htm?id=92513

Why do they have to steal our phrase?

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