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Ads On Jerseys Coming: NHL COO John Collins


theminister

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The NHL seems to have gotten over its hang up when it comes to putting sponsorships on jerseys.

The concept is both "coming and happening," league COO John Collins said the NeuLion Sports Media and Technology conference, according to agent Allan Walsh.

MORE: What would sponsorships look like? SN has ideas

The league opted against in during a recent meeting, TSN.ca reported in September. It would raise an expected $120 million — or $4 million per team

"Gary (Bettman) and owners like the money, but they don't want to be first out of the box with this in North America," a person familiar with the matter told TSN. "They'll wait for the NBA or baseball to do it and then be second or third."

The NBA has discussed it for years, but it still hasn't come to pass. Hockey, though, could use the money more than basketball. After the NHLPA gets their cut, the cap would go up by, roughly, the cost of a third-pairing defenseman. That's not insignificant.

Fans will be initially outraged — which is funny, given how positively every set of soccer/NHL crossover jerseys seems to be received. The feeling here is that everyone would get used to the concept pretty quickly. As we've seen with alternate, Winter Classic and Stadium Series jerseys, people will buy anything. Might as well accept it.

http://www.sportingnews.com/nhl/story/2014-11-06/nhl-jersey-sponsorships-uniform-sponsors

Fan complaints have already begun.

According to NHL Chief Operating Officer John Collins, "Jersey sponsorship in the NHL is both coming and happening."

Collins revealed the decision speaking at NeuLion Sports Media and Technology Conference in New York City on Thursday.

khlads1.jpg

CREDIT: Reuters

TSN's Rick Westhead reported in September that this decision could result in a potential influx of $120 million in revenue for the league.

Broken down, that works out to $4 million per team (or in other words, a little something for the Arizona Coyotes and their fan).

http://www.sunnewsnetwork.ca/sunnews/sports/archives/2014/11/20141106-145702.html

Ads could soon appear on NHL teams' jerseys.

NHL chief operating officer John Collins said in an interview posted Thursday by Sports Business Daily that jersey sponsorship is "coming and happening," though he didn't give any details or a timeframe for when the move may occur.

The practice is already common with European professional hockey teams, though none of the four major North American pro leagues currently allow sponsorship on their jerseys during the regular season, if you don't count the logos of the companies that make the apparel.

NFL teams are allowed to place advertising patches on their practice shirts, and the NBA is also considering allowing ads on its jerseys in the regular season, with commissioner Adam Silver calling it "inevitable" within the next five years as the league looks to increase its revenues.

Collins also confirmed in the interview with Sports Business Daily that the NHL is testing technology that would allow broadcasters to digitally replace the ads on the boards at arenas with signage tailored to their audience.

http://www.cbc.ca/sports/hockey/nhl/nhl-jersey-ads-coming-says-league-exec-1.2826466

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Get ready for this...

hcasiago.jpg

Because once they start... they won't be able to stop

http://www.cbc.ca/sports/hockey/nhl/nhl-jersey-ads-coming-says-league-exec-1.2826466

"Ads could soon appear on NHL teams' jerseys.

NHL chief operating officer John Collins said in an interview posted Thursday by Sports Business Daily that jersey sponsorship is "coming and happening," though he didn't give any details or a timeframe for when the move may occur.

The practice is already common with European professional hockey teams, though none of the four major North American pro leagues currently allow sponsorship on their jerseys during the regular season, if you don't count the logos of the companies that make the apparel."

Apparently Bettman was just too chicken to be the first to do it with a major NA sports organization.

http://www.si.com/nhl/2014/09/17/nhl-rejects-jersey-ads

"Gary (Bettman) and owners like the money, but they don't want to be first out of the box with this in North America," the person told TSN. "They'll wait for the NBA or baseball to do it and then be second or third."

I for one am sick of the defeatist attitude amongst fans, and probably a few in here, about this being "inevitable".

But now that the NBA has opened the door,

http://deadspin.com/the-nbas-new-tv-deal-includes-plans-for-ads-on-jerseys-1645725263

...Bettman has his golden ticket.

All you apologists, do you actually think ticket prices will go down if players...and you in any new jersey...become skating/walking sandwich boards?

If this ever is announced for the NHL, I suggest every hockey fan in NA send all their junk mail to Bettman's offices.

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We can complain all we want but the truth is the money will always win out over what fans want.

And it's sad too, since we won't get any benefit from it. We'll likely be expected to pay just as much as ever for ad covered jerseys that force us to walk around like billboards. And forget the dream of lower ticket prices. Remember when Bettman promised lowered ticket prices if they got a salary cap? Didn't happen long term then and it won't now. We're just faceless wallets to them.

It will make player salaries or profits higher. That's it.

/ Actually, I'm not sure this would count towards the player's revenue portion or not.

Exactly!

I'm not sure how it would be covered under the current CBA, but I find it hard to believe that if they made such a major change that the PA wouldn't have something to say about it. Ads in the arena are very different from ads the players have to actually wear. I would be shocked if they didn't (rightfully) demand it be designated as HRR.

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They already advertise on jerseys, but only for themselves.

The reaction to this will be typically overblown. As though hockey isn't already blanketed in advertising - the boards, tv timeouts, those digital ads on the glass. John Garrett's Fresh Take. Crown Royal 3 Stars. Kraft Hockeyville. Tim Hortons Keys to the Game.This is just the next logical progression of that.

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