Hockey Gear Branding

[Lafayettecrossbar]

I'm pretty interested in sports marketing and was curious about a couple things.

I noticed a couple of WJC's ago Malcolm Subban was wearing CCM gear for Canada, then later that NHL season it seemed like quite a few goalies had switched over to CCM (Bernier, Varlomov, Bobrovsky, Price, etc.) I hadn't seen CCM goalie gear in quite some time, are they owned by a parent company going through a rebranding?

I also read a while back from Elliotte Friedman, I believe, that Adidas (owner of Reebok) was mulling over getting into the hockey gear market - has anyone heard anything else about this?

[etsen3]

http://en.wikipedia.org/wiki/CCM_%28ice_hockey%29

According to wikipedia, CCM is owned by Reebok. Last year they launched a new CCM line of goalie gear.

[elvis15]

Yes, Reebok owns the CCM brand, much the same as Nike owns Bauer. When Reebok bought CCM they dropped all that and used the Reebok/RBK branding instead. They 'relaunched' the CCM branding recently as mentioned above.

EDIT: here's some of the videos from earlier this year about the CCM Tacks skates being re-released.

[McBackup]

Yes, Reebok owns the CCM brand, much the same as Nike owns Bauer. When Reebok bought CCM they dropped all that and used the Reebok/RBK branding instead. They 'relaunched' the CCM branding recently as mentioned above.

EDIT: here's one of the videos from earlier this year about the CCM Tacks skates being re-released.

http://youtu.be/cz4YOZKKlHg

Bauer was owned by Nike. Not anymore. They sold the brand a while back