tas Posted July 10, 2015 Share Posted July 10, 2015 this tidbit, to me, was the most interesting thing to come out of the summer summit last night. listening to vic de bonis explain the logic behind that decision made perfect sense ... except that it didn't. he talked about how for the younger generation of fans, anybody up to age 25 or 26, that's all they've ever known. they've had the logo for 20 years and have created an identity with it. he felt that the addition of the vancouver word mark really hammered home the team's image and what they represent. i see his point. i respect the thought process. but i beg to differ. now, i know that it was the organization's goal, when they came out with this newest iteration of the sweater, to end the jersey carousel and to create an image that would be long lasting and would grow a sense of tradition akin to that that goes hand in hand with some other teams in the league (original six, flyers, blues, flames, oilers, penguins etc. spring immediately to mind). i understand that desire completely. but it's too late. you can't go through 5 or 6 completely different looks in the first 40 years and then expect to create a unified, traditional image afterward. it just doesn't work that way. nobody is going to forget the first 40 years happened, and why would you want them to? instead of trying to force a unified brand identity that not only won't actually work, but also that is preferred by at most 50% of their fan base over previous designs, i think this team would be better served by embracing their REAL identity, which is changing their look every 10 years or so. they way it's worked so far has broken up the logos and jerseys by convenient "eras" that makes for easy association for fans and enhanced nostalgia. the stick in rink was the original era, an identity that resonates with the fans that have been around for 40+ years. the flying v was the smyl era, and will always be associated with the 82 run and towel power. the plate of spaghetti was the linden/bure/mclean era, associated with the 94 run. the maroon and navy whale, personally, i associate differently with two adjoining eras; the white jersey is keenan and messier and futility, the blue jersey is the west coast express/crawford era. i suspect most people will have slightly varying views on that one. and finally, the current jersey is the sedin era, forever linked to the 2011 run. i personally love that you can break canucks history down this way. it creates a vivid, crystal clear series of memories for me, picturing different guys in different sweaters and knowing when they played, who they played with, and remembering deeply how it felt at the time. this team is entering a new era. the horvat/virtanen/etc era. i wish the team would realize the errors in their good intentions and come out with a new look for the new core. Link to comment Share on other sites More sharing options...
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