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"As a primary logo, the orca isn't going anywhere"


tas

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i like the current jersey , cant bring back the 90s look and trying switch it up is going just create 100 more of these threads with people complaining , lets move onto more important matters like the DJ or the Goal horn song......

The DJ is bad. The goal horn song makes me wanna go to sleep, and until the last half of the season I didn't even know what it was because its barely audible. I really want holiday back, but it's not happening :(

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I like it how it is.

Make a few tweaks here and there if need be, but staying with the current one is the best thing. I love that look we have on the jerseys now and the text too. Best ones we've had. And I grew up with the skate and all...

I love the Millionaires stuff too. Keep it in the mix please!

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Enough with catering to the outside world. Most educated and knowledgeable sports fans in North America know that an orca has nothing to do with the Canucks name. When I talk to tourists about the Canucks or hockey in general, I show them my Johnny Canuck and Stick in Rink key chain pieces. I explain to them the origins and history of the team. I also tell them the truth about the Orca Bay ownership and its meddling of the Canucks brand.

Look at the other Vancouver pro sports teams' logos:

1. Vancouver Whitecaps - White-capped mountain peaks reflecting a "VW" in the water below. No Native-themed animals to be seen. Soccer is far more popular to our tourists than hockey. Team was originally named after the white-capped mountain peaks.

2. B.C. Lions - Mountain lion's head roaring out of BC. Team was originally named after the Lions mountain peaks and the BC mountain lion, aka the cougar. No Native-themed mountain lion, however.

3. Vancouver Canadians - One of the nicest and most creative logos in all of sports. A baseball occupying the negative white space inside a red circular "C" for C's, whom the Canadians are commonly referred to as, going back to their old Triple A Pacific Coast League days. A small maple leaf forms an apostrophe in "C's". Again, no Native-themed animals to cater to Tourism Vanco. If Vancouver ever got a major league team, the C's name, logo and brand would be a no-brainer.

The Canucks would be doing themselves a huge favour by going with a logo that unites the majority of Canucks fans, young and old, male and female, Vancouver/BC born-and-raised and new to Vancouver/BC. The Stick in Rink and Johnny Canuck fit that description.

I really don't see how you see the Orca as "divisive." I've honestly yet to encounter anyone, outside of this forum, repelled by the logo itself.

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As I see it there are many arguments for both sides... and none of them are wrong.

The problem is that neither of the logos are traditional or rooted.

Victor mentioned that all below their mid-twenties only recognizes the Orca... Ok, but all above 25!?

Then again, changing the logo might not make it better. But, not changing due to that changing isn't good, is a poor excuse (as someone mentioned above.)

I'd like to see what the fans really think, and would accept. Not one specific logo but perhaps a theme!

I think more fans would like the skate OR the stick in the rink, than actually want the Orca. Perhaps not only because of the Orca's heritage, but our name. It's Canucks...

So if we really should consider keeping the Orca for another 10-20 years, why not rename the franchise?

Otherwise we should probably change the logo itself. The most likely would be the stick in the rink (even though I myself would prefer the skate) since I believe most people would actually accept it, and in another 10 yrs that would be our first and last and most recognized logo,

All the youngsters of today has seen it on our third jerseys for years, and all the rest of us has known it for ages.

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As I see it there are many arguments for both sides... and none of them are wrong.

The problem is that neither of the logos are traditional or rooted.

Victor mentioned that all below their mid-twenties only recognizes the Orca... Ok, but all above 25!?

Then again, changing the logo might not make it better. But, not changing due to that changing isn't good, is a poor excuse (as someone mentioned above.)

I'd like to see what the fans really think, and would accept. Not one specific logo but perhaps a theme!

I think more fans would like the skate OR the stick in the rink, than actually want the Orca. Perhaps not only because of the Orca's heritage, but our name. It's Canucks...

So if we really should consider keeping the Orca for another 10-20 years, why not rename the franchise?

Otherwise we should probably change the logo itself. The most likely would be the stick in the rink (even though I myself would prefer the skate) since I believe most people would actually accept it, and in another 10 yrs that would be our first and last and most recognized logo,

All the youngsters of today has seen it on our third jerseys for years, and all the rest of us has known it for ages.

My thoughts exactly. Do I think the stick in rink is the greatest - NO, I grew up with the skate, but I would gladly take the stick in rink as it is as original as any of the historic franchises, was our first and can probably do the best job in "unifying" the fanbase in terms of logo preference. I think it appeals to a Canuck fans young and old. And in addition, it would even really be a new logo so that argument about changing would be out the window. I think the stick in rink satisfies an array of questions facing this organization's logo identity crisis.

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Well put Roadrunner. :)

Also, or what I didn't really explained more... I think the consensus of the stick in the rink is far higher, than the orca, even if the orca might have a smaller advantage in a specific logo. That is, if the orca has 30% of the fans, approx 60-70% hates it! (It's really a hate/love relationship. you either like7love it, or actually hate it!)

Going with the stick in the rink, which maybe just 20-25% wants, I don't think even more than 20% would really hate it. (perhaps as low as 10% would really hate it.)

It would unify the fans going forward!

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I'm a big fan of our current jersey. It looks very cool and progressive and it accurately represents the Pacific Northwest Coast as Orcas are frequently found off the coast of BC. They're majestic and feared predators of the ocean. Keep it

I have no problems with what you like, but in that case, rename the team to Vancouver Orcas, and redesign the logo into a cool and majestic orca. (not in the shape of a "C")

Then, I'm onboard... but as long the team is called Canucks, I can't see any reasons for why this orca is even remotely relevant!?

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I have no problems with what you like, but in that case, rename the team to Vancouver Orcas, and redesign the logo into a cool and majestic orca. (not in the shape of a "C")

Then, I'm onboard... but as long the team is called Canucks, I can't see any reasons for why this orca is even remotely relevant!?

That's why they have the "VANCOUVER" on top of the Orca. It's an homage to where the team plays and that's what the logo is reflecting. Plus the Orca has an aboriginal touch as well which also reflects an important culture of where the team plays. Aboriginals are the ultimate Canucks wouldn't you agree?

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Orcas are cool but it's just that the logo is so damn ugly. Not to mention, why are we called the Canucks if our logo is an Orca?

Kinda not hard to miss but the Orca logo is the shape of a C? The Minnesota Wild logo is a bear. Do you see Wild or Minnesota in that logo? Or is it representing the bear, and wilderness, i.e. Wild.

Minnesota_Wild.svg_zpsmkqsrpqd.png

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That's why they have the "VANCOUVER" on top of the Orca. It's an homage to where the team plays and that's what the logo is reflecting. Plus the Orca has an aboriginal touch as well which also reflects an important culture of where the team plays. Aboriginals are the ultimate Canucks wouldn't you agree?

I do agree with most of what you're saying, but one thing. The team is called Canucks!! So then, change the name, or change the logo!

Kinda not hard to miss but the Orca logo is the shape of a C? The Minnesota Wild logo is a bear. Do you see Wild or Minnesota in that logo? Or is it representing the bear, and wilderness, i.e. Wild.

Minnesota_Wild.svg_zpsmkqsrpqd.png

Nothing weird here... they're called the wild. What's in the wild? Well, just about everything in their logo.

The orca is a company logo which they was shaped as a C just to get on the jerseys. Got nothing to do with Canucks!

Orcas are cool but it's just that the logo is so damn ugly. Not to mention, why are we called the Canucks if our logo is an Orca?

Exactly my point!! The Orca only came alive because the old owners wanted THEIR logo on the shirts. Had nothing to do with the team.

Sooo I like orcas, and I like the colors, but the team is still called Canucks, so it doesn't add up! (Unless we rename the franchise to Orcas instead of Canucks)

This is why I can only see one common ground, and that is the (somewhat ugly) stick in the rink logo, because I think the least number of fans would actually NOT approve of it. All the rest would do, and we can forget about this issue!

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As I see it there are many arguments for both sides... and none of them are wrong.

The problem is that neither of the logos are traditional or rooted.

Victor mentioned that all below their mid-twenties only recognizes the Orca... Ok, but all above 25!?

Then again, changing the logo might not make it better. But, not changing due to that changing isn't good, is a poor excuse (as someone mentioned above.)

I'd like to see what the fans really think, and would accept. Not one specific logo but perhaps a theme!

I think more fans would like the skate OR the stick in the rink, than actually want the Orca. Perhaps not only because of the Orca's heritage, but our name. It's Canucks...

So if we really should consider keeping the Orca for another 10-20 years, why not rename the franchise?

Otherwise we should probably change the logo itself. The most likely would be the stick in the rink (even though I myself would prefer the skate) since I believe most people would actually accept it, and in another 10 yrs that would be our first and last and most recognized logo,

All the youngsters of today has seen it on our third jerseys for years, and all the rest of us has known it for ages.

My thoughts exactly. Do I think the stick in rink is the greatest - NO, I grew up with the skate, but I would gladly take the stick in rink as it is as original as any of the historic franchises, was our first and can probably do the best job in "unifying" the fanbase in terms of logo preference. I think it appeals to a Canuck fans young and old. And in addition, it would even really be a new logo so that argument about changing would be out the window. I think the stick in rink satisfies an array of questions facing this organization's logo identity crisis.

BlackRedYellow and Roadrunner, both of your comments are very well said and spot on. There is no question that an orca does represent Canada's west coast but that's what the current colours are supposed to represent.

I was 10 years old when I started following the Canucks and hockey in general. I bleed the black, orange-red and yellow of the Flying V's. Stan Smyl, Thomas Gradin, Tiger Williams and Tony Tanti were my heroes growing up. However, as time went and saw the modification of those uniforms, from putting the Skate on the front in '85, to the return to home white in '89, I felt that the club had cemented its brand.

Then, there was talk of going with Johnny Canuck. At first, I wanted absolutely nothing to do with a human character on the uniforms. However, I realized that Johnny Canuck has a very strong connection to older Canucks fans. I also appreciated the classic and timeless Stick 'n Rink C. Being in my late 20s at the time, I realized that in order for the Canucks to truly have a history that's reminiscent of other timeless logos like the Canadiens, Flyers, Islanders and Oilers, they need to go back to their roots. So, when the orca logo was unveiled, like so many long time Canucks fans, I was extremely disappointed. Here was a logo that was more of a connection to the former ownership, didn't have ties to the Canucks' identity other than shaped like a 'C' and it meant dividing up the fanbase even more.

Therefore, if the club truly wants to establish a lasting identity with it's entire fanbase, not just a particular age group and demographic, it needs to go back to its roots. If they are truly bent on keeping the orca brand, then, they might as well change the name.

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Kinda not hard to miss but the Orca logo is the shape of a C? The Minnesota Wild logo is a bear. Do you see Wild or Minnesota in that logo? Or is it representing the bear, and wilderness, i.e. Wild.

Minnesota_Wild.svg_zpsmkqsrpqd.png

Well first off, I know it's a C and that's one of the reason why it's really cheesy. In fact, if it was just the head of the Orca, like the Wild logo then it'd be much much better in my opinion.

Kinda hard not to miss, but you could probably spot a bear in the wild. I'm sure our friend Bryzgalov could tell you that. ;)

What is a Canuck anyway?

By definition, a "Canuck" is just an informal way of saying "Canadian" I don't really know how it relates to an Orca to be honest with you.

If it does, then that would be something hard to miss.

Totally agree. Either the mascot needs a change or the name needs a change. Not to mention, even if we do keep the Orca, the logo is ugly in itself.

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Kinda not hard to miss but the Orca logo is the shape of a C? The Minnesota Wild logo is a bear. Do you see Wild or Minnesota in that logo? Or is it representing the bear, and wilderness, i.e. Wild.

Minnesota_Wild.svg_zpsmkqsrpqd.png

 

Wait that is supposed to be a bear, I thought it was a cougar or mountain lion, haha, well well, you learn something new every day

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So... You like the stick in rink logo and sweaters, and you're okay with the orca, but hate the sweater? Makes no sense. They're the same jersey with different logos on them.

Your last sentence is correct, and I think that's my biggest problem with it. The current jersey looks like someone pulled together a bunch of old stick in the rink jerseys and glued on a giant cresting orca to cover the stick in the rink. I get the logic that it's a mix of old and new, and kudos to the team for going for a look like that, however in this case it just doesn't work. Not sure if the orca is too big, or if the 'Vancouver' is just plain silly.

I know this stuff is all subjective, and while I prefer stick in the rink to return, IF the orca has to stay then eithe return to one of the older versions, or start over.

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