To be fair, there probably are a few people who are doing it because it's "cool", but frankly, if you're going to complain about the whole thing, you should put your money where your mouth is and donate.
I have a few friends that think it's stupid as well, and I don't really understand why. First off, they have raised 35? million dollars since July 29th. All of last year 1.5 mill was raised for ALS.