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UPshow announces new deal with NHL

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The hyper-relevant and immersive content offered by UPshow promises to draw the interest of any hockey fan in-venue. The localized experience will provide retailers a top-notch fan experience seven days a week, built around the team that matters most to that city.


Under the agreement, UPshow's technology platform will acquire syndicated broadcast clips of national and locally-focused NHL content and use geography-driven AI to distribute the local content to NHL® fans. UPshow is the only digital out-of-home streaming platform offering this targeted, hyper-local and personalized sports VOD experience for fans. The NHL® on Home Team on UPshow allows retailers to stream top highlights from each game, game recaps and a daily reel of top plays and updates around the league, including content from the Stanley Cup® Playoffs.

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