UPshow announces new deal with NHL

[FaninMex]

https://www.prnewswire.com/news-releases/upshow-announces-home-team-a-first-of-its-kind-channel-that-will-bring-local-sports-content-to-retail-venues-across-the-country-301285885.html?tc=eml_cleartime

 

The hyper-relevant and immersive content offered by UPshow promises to draw the interest of any hockey fan in-venue. The localized experience will provide retailers a top-notch fan experience seven days a week, built around the team that matters most to that city.

 

Under the agreement, UPshow's technology platform will acquire syndicated broadcast clips of national and locally-focused NHL content and use geography-driven AI to distribute the local content to NHL® fans. UPshow is the only digital out-of-home streaming platform offering this targeted, hyper-local and personalized sports VOD experience for fans. The NHL® on Home Team on UPshow allows retailers to stream top highlights from each game, game recaps and a daily reel of top plays and updates around the league, including content from the Stanley Cup® Playoffs.