I think they should change it up... Instead of a commercial break after every switch of possession and/or kickoff/punt, they should just continue. So for example, each team will possess the ball on offence once each time and then go to commercial and keep doing this until the 2 min warning for each half and then of course halftime. If not, then instead of sticking in a 2 min slot for commercial after a punt or even a kickoff, let the team that receives the ball go on offence right away and THEN go to commercial when their possession is over.
So for example from kickoff..
Kickoff
team 1 offence
team 1 ends up punting
team 2 receives
team 2 goes on offence and ends up punting
team 1 receives... cut to commercial
and so forth
If Team 1 scores a touchdown then maybe after the PAT go to commercial and then come back for the kickoff
So for example...
Kickoff
Team 1 offence
Team 1 TD
Team 1 PAT = good
Commercial
Kickoff
Team 2 offence
Team 2 punt
Team 1 receive
Team 1 offence
Team 1 punt
commercial
If that makes sense... It'll cut down on commercial time and will help provide more live action although the games would be cut short by around 30 minutes or so more or less