Do you really believe they shove it down peoples throats? Can you be a little more specific? I'm a big BC Lions fan and I think the coverage is severely lacking. By mid-season I'm craving a lot more CFL interviews and discussion...yet the majority of the air time is spent on off-season hockey and the up coming NFL season.
I have noticed this on Team 1040 quite a bit. They always insist on how great the CFL is and for them it is like the CFL is royalty. Personally, I have phoned in on the numerous shows a few times where they go on rants about how the CFL is more entertaining or yadda yadda yadda and I have made points that the CFL isnt that great but its just random noises to them. I know the Team is the Lions home radio station but stuff like that makes me shake my head. Now CKNW has joined the CFL throat shoving bandwagon as they have David Pratt who is the worst at this crap. I have also noticed this on TSN as well but with TSN it is more subtle because the communication stream is more 1 way and usually they focus on just the coverage of the teams but they still have had some instances.
I like to listen to TSN radio and they always insist the greatness of the CFL as well. I think for a lot of people it isnt noticeable because they simply watch TV. I am someone who likes to listen to the radio and needs to have something on audio on whether it be music, radio or whatever have you to be productive while doing school work/etc so I get to see this side more.