Because they genuinely think the team is close to competing for a cup again. From what they saw in the bubble, to the late season flash last year.....they think we are close....when we are not. You are 100% right. We have barely anything in the prospect cupboards, we have a core that just doesn't appear to be working, and one of the worst blue lines in the NHL. A rebuild is logical...However, ownership sadly doesn't see the same way most fans do...and as a result the Canucks will be stuck in mediocrity until something changes.