Way I see things is if people like Ryan Reynolds or Snoop get into a team the marketing would change big time and more would watch hockey.
So a guy saying this the league changes , more watch and no matter where he goes he gets media.
That's a cop out answer to not play in Canada.
I say once one of them is attached to a team in two years all owners will pay more to advertise league wide, plus Bettman will have to do WAY better.