Is It Time For A New Identity?

[Johnny Shotgun]

9 minutes ago, Tiger-Hearted said:

I'm not crazy about the JC-V head either. That wasn't the logo I was suggesting. Something more human-like, like the Minnesota Vikings' profile logo - less cartoony and more stern-looking. And from the upper torso upward. Not just JC's head.

 

The truth is that the Canucks name is Canadian and the name originated in the East. The name was chosen by the Pacific Coast League chapter of the club in 1945 as a tribute to the Canadian Armed Forces in WWII, who were symbolized by JC. The logging industry is part of BC's heritage and the blue, green and white represent BC and the Pacific Northwest perfectly. 

I know what you are saying and I think I even saw on this forum a b/w photo of a player in a jersey with the JC logo which I assumed was from the PCHL days which I remember.

[Squamfan]

On May 23, 2017 at 11:31 AM, theunspokentruth said:

in the comment section of http://www.icethetics.co/jerseywatch/  the following comment was made...

 

 "News out of TSN 1040 radio in Vancouver is that big changes are coming to the Canucks look next season." 

 

I never heard anything in regards to this so can anyone else can confirm that this was said?

 

 

tom merchake from the business of sport said it couple of months ago on afternoon show, donnie has mentioned it also

[Tiger-Hearted]

30 minutes ago, Squamfan said:

tom merchake from the business of sport said it couple of months ago on afternoon show, donnie has mentioned it also

Tom Mayenknecht. Yes, I heard him say it as well.

[Me_]

On 5/3/2017 at 9:35 PM, Stormtrooper Steve said:

First off, I’m a long time reader on this forum but a first time poster so go easy on me. I’m excited to start this off and get CDC’s opinion on this:

 

Is it time for a new Canucks identity?

 

With the Sedin’s contracts coming to an end and the Canucks management finally accepting the rebuild I wonder if they should look at a possible new identity for the team.  I look at the recent success of the Oilers, Leafs and Penguins (and keep in mind I am slightly superstitious when it comes to hockey) and how they have undergone recent jersey changes as a kind of step forward in a new direction. And now with the Devils getting a completely new jersey set for next year (coincidence?) I think it might be a good idea for a change.

I personally would like to see even a slight change of going to the current alternate jersey full time with a new white away edition. Nothing crazy, but it marks a step in a new direction for this franchise as I think the current jersey set (as we’ve had a lot of success with) marks a time that coincides with the Sedin era if you will. A jersey change can’t change the product on the ice but it can give way to a new era of Canucks hockey and another step to the future (core) of this team.

 

What are your thoughts?

 

 

It was time for a new identity in 2012. Viktor de Bonis is on record saying that kids identify more with the whale than anything else and so the whale will be there for years to come. Linden likes the Skate jersey.

 

Victor de Bonis is out as COO of the Aquilini Group.

[Tiger-Hearted]

13 minutes ago, Me_ said:

It was time for a new identity in 2012. Viktor de Bonis is on record saying that kids identify more with the whale than anything else and so the whale will be there for years to come. 

 

Victor de Bonis is out as COO of the Aquilini Group.

Good riddance. 

[Baggins]

Those hoping for change are setting themselves up for disappointment methinks. Last time there was a major change it was announced 9 or 10 months ahead of time. Nothing from the organization leads me to believe no major change. There's really no reason to change. But here's an interesting article on our uni changes. Some pretty funny comments about the hideous V jersey.

 

http://vancouversun.com/sports/hockey/nhl/vancouver-canucks/canucks-wardrobe-a-history-from-hideous-to-splendour

 

Sometimes it’s easier to pinpoint the precise moment love ended than when it began. Joe Borovich remembers the day: Oct. 11, 1978.

 

“I loved hockey all my life,” Borovich explains. “I’d never played except for road hockey, but I was born in the East End near the Forum. And all of a sudden, I hated hockey. I couldn’t believe it. You look at Detroit, Toronto and Montreal, and those colours are there forever. Then you looked at this.”

 

Borovich was staring, slack-jawed, at the mustard-yellow jerseys the Vancouver Canucks unleashed for their season-opener at home against the Colorado Rockies in 1978. Where the Canucks’ stick-in-the-rink crest used to be — the one designed by Borovich for lovely blue, white and green uniforms when the team entered the National Hockey League in 1970 — players instead were accessorized by a traffic-cone orange flying-V that ran from shoulders to crotch. There were Vs on their pants, Vs on their socks.

They looked like Oh Henry! chocolate bars, although the Canucks’ new yellow, orange and black uniforms came to be known around the NHL as Halloween suits.

 

A future Vancouver general manager, Brian Burke, later described the home uniform’s base colour as “puke yellow.”

 

Greg Douglas, the Canucks’ original communications director, saw the new uniforms and “wanted to slash my wrists.”

 

Art, of course, is subjective. Stan Smyl, the Canucks’ director of player development, made his NHL debut in the Halloween suit and played his entire career in black.

“I loved that jersey,” he says. “It was my first year in the NHL. That was my jersey and I was going to do everything to wear it proudly. To this day, that’s how I feel about it.”

The flying-V was replaced in 1985 by an actual, marketable crest — a flying skate that tilted downward on a circle of red and yellow streaks that looked like a plate of spaghetti.

 

But when the Canucks finally ditched the puke yellow in 1989 and wore white at home, trimmed in yellow, red and black, both the logo and the uniform looked pretty good.

Trevor Linden, Pavel Bure and Kirk McLean wore it in 1994 when the team made it to Game 7 of the Stanley Cup Final (Version 1.0), and the Canucks will wear the retro black road version of that uniform today against the Toronto Maple Leafs to help mark the 20th anniversary of Rogers Arena.

 

“I know a lot of our guys have requested a jersey for themselves,” Linden, now the Canucks’ president, says. “A lot of them were born too recently to remember it or have seen it. It’s special to me because it’s special to fans. That 1994 playoff run was really impactful for hockey fans here.

 

“There is value to continuity. Having said that, we have an interesting (uniform) history. Changes happened for different reasons. But I think we’re proud of our history.”

Unable to win the Stanley Cup in 45 years, one of the defining characteristics of the Canucks’ organization is their ever-changing uniform, which when fully collected looks more like a wardrobe for Siegfried and Roy than for an NHL team.

 

Some of Vancouver’s “third jerseys” have been truly ghastly. A black and flaming red version, bisected diagonally, was hideous. Another alternate jersey bled from dark blue to dusty rose, as if there had been a tragedy in the laundry room.

 

More recently, the Canucks went 0-3 in the Vancouver Millionaires’ maroon jersey, which was pretty cool except it was accompanied by cream pants so transparent that former Canuck Roberto Luongo tweeted a photo of Eddie Lack’s skid mark.

 

The yellow-to-white-plus-black base uniforms survived 19 years before the team, under new owner John McCaw, switched in 1997 to navy, maroon, silver and light blue, fronted by a new logo that featured a C giving birth to a killer whale. A decade later, under Vancouver-based owner Francesco Aquilini, the Canucks finally restored their first colours — royal blue, white and green — retained an updated version of the Orca crest and brought back the stick-in-rink logo as a shoulder patch.

“Whenever anybody starts talking about doing something dramatic, we say, ‘OK, let’s go online and look up the New York Yankees, the Boston Red Sox, the Green Bay Packers, the Original Six (NHL teams) and see what they’re doing,’” Canucks chief operating officer Victor de Bonis says. “They may tinker a little bit because you do evolve and you do adjust to the market to create some energy. But long-term, they’re not changing their (colours) and their branding and how they portray themselves to the fan base.

 

“I was there when the yellow jersey came out of the dressing room. I was at that game. I was very surprised. I didn’t understand it — and I still don’t understand it very well, either.

 

“Over the years, we’ve tried to get back to what feels right, given the history of the team and where it has come from. That’s where we think we are with our current primary jersey.”

 

The Canucks’ colours are outstanding, especially at Rogers Arena since the NHL decided home teams must wear their dark jerseys (thus ensuring virtually every visiting team wears white and fans in each city see the same two colours night after night after night). Vancouver’s blue jerseys pop under television lights.

All these years later, it is still difficult to believe the organization under local owner Frank Griffiths banished these Pacific Northwest colours for yellow V-necks after paying a San Francisco marketing firm $100,000 to re-design the uniforms.

 

The rationalization from the company, Beyl and Boyd, was amusing then and is downright riotous now.

 

Here was design partner Bill Boyd’s explanation to famed Vancouver sports columnist Jim Taylor in 1978: “Colours are read by rods and cones in the eyes and the input travels along different sets of nerves. With the Canuck uniforms, we are going from the coolest of colours, blue-green, to the hottest, red-orange. The cool colour is passive, the hot one aggressive. Plus the black. It’s the contrast of colours that creates emotion. White produces no response at all, so we went with yellow, which is warm, pleasant, happy. What we are attempting to create is an atmosphere that will help create the happy, upbeat, aggressive player.”

Sounds like 100 grand.

 

“Coming from the New Westminster Bruins, I don’t think I needed a black uniform to be tougher,” Smyl says. “Usually when (opposing) players were talking to me it was because they weren’t happy the way I was playing against them. But … you’d hear things like, ‘Hey, it’s not Halloween.’

 

“As much as I was proud of that V, I knew it wasn’t an NHL crest you could hang your hat on. So, I knew they would come out with something else. Because I went to a lot of Canucks games when I was playing (junior hockey) in New Westminster, I’m a big fan of the blue, white and green.”

 

So is Borovich, the retired graphic artist who could see the Pacific Coliseum from his house when he won a contest to design the Canucks’ first uniform.

“There were applications from all over Europe, the United States and Canada,” Douglas recalls. “And the guy we chose lived in a basement suite across the street from the Coliseum. He came up with blue for the Pacific Ocean, green for the B.C. forests and white for the snow-capped mountains. It was perfect. He was a big star. People would congratulate him on the street.”

 

“I had other colour combinations as well, but that was my primary design and they liked those colours right away,” Borovich says from his home in West Vancouver. “I got work because of it. I’d show my portfolio (to clients) and then get to the page on the Canucks design, and people said: ‘You did this?’”

Borovich loves hockey again and loves the Canucks, who invited him to the ceremony nearly a decade ago to announce the repatriation of the original colours.

“One day I hope before I drop dead, they’ll win the Stanley Cup in that uniform,” he said.

 

Borovich turns 77 next week.

[Roger Neilsons Towel]

Vancouver Canucks not on this list of jersey changes from these supposed "leaked documents". It's Hockey Feed though so take it with a grain of salt. 

 

Quote

A new report from Chris Creamer who put the hand on some leaked documents confirms 12 NHL teams are getting sweater design changes in 2017-18.

 

“The teams we were told to expect some changes to are the Boston Bruins, Buffalo Sabres, Calgary Flames, Colorado Avalanche, Columbus Blue Jackets, Dallas Stars, Edmonton Oilers, Florida Panthers, Minnesota Wild, Nashville Predators, New Jersey Devils, and the Ottawa Senators.” Said Chris Creamer of Sports logos.

 

However, don’t expect your favorite team to present a disrupted version of the actual jersey as reported by Creamer.

 

“Let’s make this clear right away, these changes could be very minor, even as minor as just an already existing alternate uniform being ‘promoted’ to a full-time home uniform (as we know is the case Edmonton). We’re expecting almost all of these to be no more than just a few tweaks to their design. Unlike the switch to Reebok for the 2007-08 season, none of these uniform changes will be accompanied by a new primary team logo.”

 

Source: https://www.hockeyfeed.com/nhl-news/breaking-12-nhl-teams-are-getting-sweater-design-changes-in-2017-18/?ref=seb

 

[theunspokentruth]

20 hours ago, Tiger-Hearted said:

the unspokentruth,

Have you also noticed that none of the banners, including the President's Trophy ones, don't have the logo? They all have just the team wordmark - arched VANCOUVER and bolded CANUCKS. All the other banners around the league have the other teams' respective logos and colour schemes from years of achievement. 

Yes and to me it's a little odd. I was at the Honda Center a couple weeks back and even though their original color scheme and logo doesn't match their current look, they still had banners with the old look. Kind of stuck out like a sore thumb tbh.

[Where'd Luongo?]

On 5/4/2017 at 1:18 AM, ynwa said:

I like the hockey stick and rink, and for God's sake get rid of the "Vancouver" it's BC's team.

 

Screw BC, I'm from Saskatchewan and since we have no team, I'm claiming the Canucks. Change "Vancouver" to "Saskatchewan"!!!

[Madwolf]

I don't believe changing our identity every couple of decades is a good habit to get into. Tweaking the logo and jersey a little is fine, but to a point. Your logo is your identity and it should be known by even casual sports fans immediatly.

[Rollieo Del Fuego]

Yes!

[Rollieo Del Fuego]

....do you happen to of any good used ones...I don't think we can afford a new identity...

[terrible.dee]

Stick and Rink,

 

They got it right the first time

 

Problem with the Canucks "Colors" is they chase trends, from the funky 70's to the Kid-Friendly 90's to the 'Coke cutting skate in the 80's.

 

If you leave it alone it becomes classic, and THAT'S when you start getting out-of-market Jersey sales

[TheHitman]

New Adidas jerseys are coming soon. Supposedly the shoulder patches are Johnny Canuck logos.

[CanuckGAME]

It's the SMALL loudmouth group that spam every thread that has to do with our identity that are going to make the ownership group think we want a stupid ****ing Johnny Canucks jersey.

 

Johnny Canuck is a fine shoulder patch. But the Orca better remain our primary logo for good. It's a great logo, represents the west coast perfectly.  And it's not a damn cartoon.

 

Getting tired reading the loudmouths constantly bashing the orca in favor of the cartoon character. If you don't like the orca go cheer for another team and don't let the door hit your asses on the way out.

[TheHitman]

4 hours ago, CanuckGAME said:

It's the SMALL loudmouth group that spam every thread that has to do with our identity that are going to make the ownership group think we want a stupid ****ing Johnny Canucks jersey.

 

Johnny Canuck is a fine shoulder patch. But the Orca better remain our primary logo for good. It's a great logo, represents the west coast perfectly.  And it's not a damn cartoon.

 

Getting tired reading the loudmouths constantly bashing the orca in favor of the cartoon character. If you don't like the orca go cheer for another team and don't let the door hit your asses on the way out.

Not sure how much I like the Johnny Canuck logo either, maybe just takes time to get used to it. An orca with shoulder patches and a two tone jersey like the Kings/Sharks stadium series jerseys would be awesome. 

[Sugar baby watermelon]

looks liek the new jerseys will have Vancouver taken off the jersey

[Rob_Zepp]

On 5/3/2017 at 6:35 PM, Stormtrooper Steve said:

First off, I’m a long time reader on this forum but a first time poster so go easy on me. I’m excited to start this off and get CDC’s opinion on this:

 

Is it time for a new Canucks identity?

 

With the Sedin’s contracts coming to an end and the Canucks management finally accepting the rebuild I wonder if they should look at a possible new identity for the team.  I look at the recent success of the Oilers, Leafs and Penguins (and keep in mind I am slightly superstitious when it comes to hockey) and how they have undergone recent jersey changes as a kind of step forward in a new direction. And now with the Devils getting a completely new jersey set for next year (coincidence?) I think it might be a good idea for a change.

I personally would like to see even a slight change of going to the current alternate jersey full time with a new white away edition. Nothing crazy, but it marks a step in a new direction for this franchise as I think the current jersey set (as we’ve had a lot of success with) marks a time that coincides with the Sedin era if you will. A jersey change can’t change the product on the ice but it can give way to a new era of Canucks hockey and another step to the future (core) of this team.

 

What are your thoughts?

 

 

Don't think they have ever tried this change of jersey idea - it has to make a big difference: 

[theunspokentruth]

Here's the 2 teasers straight from Adidas hockey's twitter account.

[theunspokentruth]

2 hours ago, Sugar baby watermelon said:

looks like the new jerseys will have Vancouver taken off the jersey

I'm so hopeful of that. While I'm not a huge fan of the orca logo, it appears they're keeping it so if there's one thing I want to see changed is the "Vancouver" word mark taken off.