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Update: Playboy Magazine Returns Nudity to Its Pages


DonLever

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Hugh Hefner has finally lost his marbles. What is the point of buying the magazine then? Are people going to buy Playboy for its "intellectual" articles?

The playboy magazine was a political statement at the time and now it's kinda of the opposite so it actually makes sense if you know about playboy magazines history.

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http://www.wired.com/2015/10/playboys-no-nudes-is-what-happens-when-platforms-rule/?mbid=social_twitter

IT’S ALL SAFE for work now.

Playboy, once the premier adult magazine, plans to cover up its models and go PG13. As first reported by The New York Times, the magazine will move away from full nudity under a redesign planned for its March issue. “This means the models, celebrities and, yes, Playmates will not be naked for the first time since our founder Hugh Hefner laid out the first issue in 1953,” the company says.

This is a seismic shift. Hefner founded the magazine specifically to feature, even celebrate, nudity. “When Hef created Playboy, he set out to champion personal freedom and sexual liberty at a time when America was painfully conservative,” the magazine says.

But times have changed. Nudity and pornography are ubiquitous on the Internet. And people are buying fewer magazines overall, choosing instead to read online. Meanwhile, those same readers increasingly come to stories through third-party platforms like Facebook, Twitter, and Pinterest. Those platforms have their own rules, and often prohibit or limit nudity. For Playboy to survive in a platform-driven world, the pressure to conform to those standards is immense—so much so that the publication is abandoning the core of its brand’s identity.

...

So the print media is following the online media, which has been noted already as a non-nude site since last year. This is by necessity almost, as at some point Playboy might move to online only content.

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Not that I ever bought a porn mag in my life (thanks Internet) I have seen playboy's and they were already tame as hell.

You take the books outta playboy, you will go out of business.

Playboy was never a "porn" magazine. Porn magazines are those XXX magazines sold in Adult Stores that have pictures of people actually having sex. Playboy is more of what they called "girlie" magazines. ie. they just show pictures of naked women posed artfully.

Playboy was the first magazine to show women fully naked but as the 1970's rolled by, new magazines like Penthouse and Hustler took away a lot of Playboy's business by showing more graphic scenes like simulated sex.

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Magazines are for women

sad, but true. men just don't read anymore unless swords and dragons are involved

anyway, Playboy was about way more than nude photos. Normal Mailer, Hunter S. Thompson, Margaret Atwood, Kurt Vonnegut, William S. Burroughs, Stephen King, etc. all wrote for the magazine.

Playboy is not just an old world version of Maxim, it used to be a pretty intellectual thing

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In the 80s Playboy was a huge business. Magazine publishing in general was a huge business. The average Playboy magazine was over 200 pages. They had Playboy clubs in most major US cities. Everybody famous went to the parties at the mansions (they had a number of mansions back then). They were getting into movie production but at first Penthouse and other competition came along to siphon off some of their profits but then the big hit came in the mid 90s and Playboys circulation and advertising revenue has been on a downward trajectory ever since. The clubs all closed, the higher profile writers all left. Not just skin mags but every magazine has seen a serious drop in sales since the internet came along. Its adapt or die time for them.

Hugh Hefner is wealthy and the demise of Playboy wont end that as he has diversified his investments widely outside of publishing. He has a net worth of around $60 million US. Nothing like in his magazines prime but more then enough to wave from a yacht as his empire fades into oblivion.

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The internet killed adult magazines the same way the internet killed the rental of XXX movies. Back when the first video machines came onto the market, xxx movie rental stores popped up everywhere, renting first on VHS, and then later on DVD. Nowadays there are very few XXX rental stores around.

People in the Vancouver area may remember Tom's video on Grandview Hwy. Back in the 1990's and up to early 2000's, the store was massive, taking several units of the strip mall. Now is down to a tiny store.

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From 1130 News:

 

 

SAN FRANCISCO – Naked women are back in Playboy magazine, ending a year-old ban on the nudity that made the magazine famous.

Playboy celebrated the reversal on Twitter and Facebook with the hashtag #NakedIsNormal.

The about-face came Monday with the release of Playboy’s March-April issue. The 63-year-old magazine had banished naked women from its print edition because it felt the content had become passe in an era of online porn that is just a click away on personal computers and smartphones.

The decision to show less skin was made under the regime of Playboy Enterprises CEO Scott Flanders, who left the Los Angeles company last May to run eHealth Inc., a health insurance exchange.

Cooper Hefner, Playboy’s chief creative officer and the son of magazine founder Hugh Hefner, called the nudity ban a mistake Monday in a post on his Twitter account .

“Nudity was never the problem because nudity isn’t a problem,” Cooper Hefner wrote. “Today we’re taking our identity back and reclaiming who we are.”

Playboy declined further comment.

Magazine expert Samir Husni said the prohibition on nudity probably alienated far more readers than it attracted.

“Playboy and the idea of non-nudity is sort of an oxymoron,” said Husni, a journalism professor at the University of Mississippi. “They are always going to have the stereotype as a nude magazine.”

 

Now that nudity is back in its fold, Playboy is still going to have to figure out how to appeal to a younger audience that has grown up in a digitally driven age where nudity has become commonplace.

“The people who grew up with Playboy magazine are starting to fade away so they will have to figure out what the millennial generation wants in the 21st century if they are going to survive,” Husni said.

That challenge may fall largely on Cooper Hefner, 25, who replaced his 90-year-old father as Playboy’s chief creative officer last summer.

Playboy re-embraced nudity with an issue boasting several pictorial spreads of naked women, including Miss March, Elizabeth Elam, and Miss April, Nina Daniele. The issue also features an interview with actress Scarlett Johansson and pieces on actor Adam Scott and CNN host Van Jones for those who say they only read Playboy for the articles.

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