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Bruins unveil third jersey

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1 hour ago, Baer. said:

These outdoor heritage winter classic stadium series whatever you want to call them are just marketing schemes to sell more jerseys. Don't need a new Jersey every freaking year for a team like Boston who's been around for near a century

Well, yeah.  Every decision in the NHL is done to make more money, that's the nature of business.  I imagine they charge a lot more for advertising during those events too.

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